China's soft furniture market is a mature market with rapid growth and great potential. According to data from the Prospective Industry Research Institute, from 2011 to 2017, China's soft furniture manufacturing industry sales revenue has increased year by year. Close to 90 billion yuan.
SMEs dominate
As the market sales revenue rises, a number of outstanding enterprises have emerged in the industry and formed three echelons.
The first echelon is the leading enterprise in the industry, including Gujia Home Furnishing Co., Ltd., Minhua Holdings Co., Ltd., Xilinmen Furniture Co., Ltd., Dream Lily Home Furnishing Technology Co., Ltd., Yihua Life Technology Co., Ltd. and so on.
The second echelon is a well-known enterprise in the industry, such as Shenzhen Zuoyou Furniture Co., Ltd., Quanyou Furniture Co., Ltd., Beijing Ai Ruisi Household Products Co., Ltd., Shenzhen Xingli Furniture Co., Ltd., Shenzhen Tiancheng Furniture Co., Ltd., Shenzhen Yuanchao Home Furnishing Co., Ltd. etc.
The third echelon is many small and medium-sized enterprises, such as Anhui Shengfei Yulong Software Furniture Co., Ltd., Linquan County Lanou Software Furniture Co., Ltd., Heshan Yayao Haima Software Furniture Co., Ltd., Jinan Jinxi Software Furniture Co., Ltd., Michelle Sofa Soft Furniture (Ningling) Co., Ltd., Anhui Jinfang Soft Furniture Co., Ltd. etc.
However, in terms of market share, the leading companies in the industry do not have a high share, SMEs still dominate, and the industry concentration is low. However, the products of SMEs are mostly concentrated in the domestic low-end market, and the homogenization of products is more serious. With the improvement of people's living standards, more consumers will choose the products of leading companies with more brand awareness.
At the same time, in order to enhance their influence and competitiveness, leading companies have increased their R & D efforts, paid more attention to product innovation and technology development, and achieved remarkable results. For example, Mengli Household Technology Co., Ltd. has 70 authorized patents, including 11 domestic invention patents. The company's "biodegradable slow rebound memory sponge", "degradable polyurethane and latex composite mattress", "three-layer baby health pillow" and other 7 products were rated as high-tech products by the Jiangsu Provincial Science and Technology Department.
In terms of regional distribution, most of China's soft furniture manufacturing enterprises are concentrated in East and South China. In 2017, the sales revenue in East China accounted for 41.64%, South China accounted for 31.32%, the total proportion exceeded 70%, and the remaining regions were below 13%, with a high regional concentration.
In East and South China, Guangdong, Zhejiang, Jiangsu, Shandong, and Hubei provinces account for more. In 2017, Guangdong Province achieved sales revenue of 24.467 billion yuan, accounting for 29.60% of the industry's sales revenue, ranking first; Zhejiang Province ranked second, achieving sales revenue of 14.182 billion yuan, accounting for 17.16%; Jiangsu Province, Shandong Provincial and Hubei provinces account for more than 4% of sales revenue.
Generally speaking, there are many brands in the soft furniture market, which are still dominated by small and medium-sized enterprises, but the brand effect is gradually showing, and the market share is gradually concentrated to the dominant brands. At the same time, the trend of industry clustering is becoming more and more obvious, which has increased the degree of specialization of China's furniture manufacturing industry and formed an industry scale effect.
The industry has broad development prospects
In recent years, China's soft furniture manufacturing industry has maintained a stable development. Although there have been some problems in the development process, especially due to the impact of the financial crisis since 2008, the development of the industry has slowed down, but in the context of the country's overall economic situation, China's soft furniture manufacturing market still has a broad Development prospects.
At the same time, the industrial revitalization plan helps the development of the soft furniture manufacturing industry. According to the goals set out in the "Thirteenth Five-Year Development Plan of the Chinese Furniture Industry", the furniture industry should take the initiative to adapt to the new normal of the economy, accelerate the transformation of development mode, and maintain stable development of the industry.
After entering the stage of medium and high-speed development, steady progress will be the overall tone of the development of the furniture industry, maintaining an average annual growth of 9-10% in main business income; the furniture industry should further strengthen trade exchanges, adapt to the new international situation, and fully create The industry will work together to actively respond to trade frictions and increase the added value of products and the level of foreign trade; it is necessary to continue to consolidate and enhance the leading position of Chinese furniture in the international market, and maintain an average annual growth of 3-5% in furniture exports.
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