Wen Wei: The strength of the industrial cutting tool industry cluster is generous

Wenling's work cutting tool industry is mainly concentrated in Wenyu. The total output value of machine tools in Wenyu Town is about 4 billion to 5 billion, and there are nearly 500 production tools of cutting tools, and these years are growing, and the output value of enterprises above designated size At around 20 billion. Wenyu Town's “Top Ten Famous Enterprises” include Shangyou Tools, Jiashan Precision Casting, Youyi Tools, Jinda Tools, Xinya Tools, Weilong CNC, Huada Measuring Tools, Tingfeng Tools, Collet Tools , Sanyou machine tool accessories. We are currently focusing on the tool cutting industry. The first is the subsidy for the participation of the cutting tool enterprises. The two levels of government in Wenling City and Wenyu Town reimbursed the expenses of participating in domestic and international exhibitions in enterprises, and the town government added an additional fee in addition to the subsidy fee. In short, encourage companies to go out to exhibit. Second, there are support in terms of factors. The land policy is tilted towards the production of cutting tools. The Lantau Tools Characteristic Park is being built and will solve the problem of land shortage for the cutting edge tool enterprises. In terms of electricity, under the premise of very tight electricity consumption, we try our best to ensure the power consumption of the cutting tool enterprises and encourage them to become stronger and bigger. The third is to create a public service platform. The platform has more than 1,000 square meters of existing workplaces, 3 testing laboratories and 1 training classroom. There are more than 25 professional and part-time scientific and technical personnel, including 5 professors, 7 associate professors and 12 doctors. It has advanced testing equipment such as universal tool microscope, Lycra metallographic microscope, Shimadzu microhardness tester, OBLF spectrometer and universal testing machine, gear measuring center, etc. It provides product quality testing, talent training, project declaration and technology for the production of cutting tool enterprises. Public technology services such as consulting, equipment renovation and product development. The fourth is to help the cutting tool companies solve some practical problems. The town leaders also attach great importance to the development of the production of cutting tool enterprises, and implement the system of team leaders to contact key enterprises to solve practical problems and social affairs problems for them. To be honest, our location advantage is basically no, the development of Wenyu Town's cutting tool industry can be said to be "out of nothing." Thirty years ago, the industry of cutting tool industry had just started, and local people sold it on the road market after recycling old products. Its starting point is actually trade. Through years of development, the old tool market has finally been established, covering less than 10 acres. Moved the road market to the indoor market and realized the first venture. On October 28, 2009, the measuring tools enterprises moved from the old market to the new tool market, and the new market covers an area of ​​110 mu. The sales hall covers an area of ​​48 acres, with a construction area of ​​75,000 square meters and an investment of 210 million yuan. It has finally achieved its second venture. It is estimated that the transaction volume of the trading center this year can reach 2 billion. The third business is currently starting. An online sales platform for a tool cutting tool is being prepared. I hope that after a few years, it will keep pace with the physical market and achieve the true harvest of the third venture. For many years, there have been about 15,000 people who sell cutting tools in Wenyu Town, and there are more than 4,000 trading companies in the country. The nationwide marketing network has determined that trade is very developed, and such a large sales network accounts for nearly half of the country's sales. Zhejiang Measuring Tool Trading Center brings together famous brands at home and abroad. Starting from the trading center, the products were sold to all parts of the country and gradually radiated abroad. Since the beginning of trade, there have been a large number of business experts in Wenyu Town. Many people with business minds start to start their own businesses and set up factories. Under the continuous efforts and innovation, the pattern of “promoting trade with industry, interacting with industry and trade, and pre-shops and factories” has basically taken shape. Wenyu has a marketing network throughout the country. At that time, people with tools and tools were used to purchasing from the old trading center. Other non-Wenwen people know that Wenyu has actively purchased from the market after he has a working tool market. Because the previous work of cutting tools companies are state-owned, more scattered throughout the region. People have to go around when they want to buy a measuring tool. People urgently need such a distribution center, which was born in Wenyu, and in recent years, the upgrade and transformation success has attracted more customers. The business model, business structure, and sales scale, including the business philosophy of the business owners, have undergone great changes. In terms of sales pattern, it used to be a very simple roadside market. It was covered with a tin shed and the whole business environment was not good. People would naturally not believe that there would be high-end products. Our new trading center covers an area of ​​110 acres. The first trading floor covers an area of ​​48 acres, with a construction area of ​​75,000 square meters and an investment of 230 million yuan. We also opened a boutique area on the 2nd floor, which is a brand image store. Many well-known brands at home and abroad have settled in, and the single storefront area is between 100-200 square meters. The whole business pattern has changed. The business model has also changed. It has been purchased from a simple trading market, and has been transferred to customers through the Internet, QQ orders, or faxed goods, and also through some local sales representatives to purchase and then send logistics. The business philosophy has also changed. In the past, there were always some counterfeit and counterfeit brands appearing in the old market, which undermined the market sentiment. Now people have started to create their own brands and have a strong brand awareness. Our Wenyu Town has been rated as “China's Tool Town” by China Machinery Industry Federation, and Wenling City has been awarded “China Tool City”. From our own point of view, Wen Yu will continue to develop in six areas in the future. First, it is necessary to transform the Zhejiang Tool Cutting Tool Trading Center into an internationally renowned tool cutting tool trading center, so that its scale, mode and pattern are ahead of the world. And after a few years, I will be able to go to the capital market and be able to issue price instructions to gather in the world's finest cutting tool brands. The trading center will be the main battlefield for us to open to the outside world. Second, we must let Wenyu's characteristic industrial park gather domestic famous brands and invest in Wenyu Town. Because Wenyu has a very good investment environment, there are a large number of skilled workers, and it is very close to the trading center, and can be shipped to the country as quickly as possible. Considering cost savings, Wenyu's industrial park will be a good choice for industrial measuring tools. Third, the plan is to integrate marketing networks across the country. By creating a model in the foreign chamber of commerce, the Wenyi people's service concept, grades and the sense of belonging to the hometown investment are enhanced. Fourth, further improve our Wenling City Work Tool Cutting Exhibition. The exhibition has been held for six times and is hosted by the China Chamber of Commerce for Electromechanical Industry and the Wenling Municipal People's Government. The Wenyu Town People's Government is also one of the organizers. It is hoped that through hard work, it will become a well-known professional exhibition in China, attracting more manufacturers and buyers to Wenyu. Fifth, I hope to create a better public service platform. Help companies solve some core and common problems, such as product testing. Improve the product quality of the enterprise, improve the scientific and technological content, solve the worries of the future, and cultivate excellent talents for the enterprise. Sixth, I hope to further introduce outstanding enterprises in the supporting industrial chain. At present, there are three internationally renowned coating companies in terms of matching, but the heat treatment is still lacking. Because heat treatment is the core of our tool production, it is important to determine the service life and quality of the tool. Therefore, we must further strengthen the tools supporting links, including the procurement of raw materials and the introduction of advanced equipment. We plan to upgrade the tool industry from a block economy to an industrial cluster in five years. The sales value of industrial cluster sales will double, reaching 10-15 billion. Through the "Twelfth Five-Year Plan", we hope to win one or two listed companies and lead other companies to develop through leading enterprises in the industry. Zhou Xinhai: Wenyu Town has now reached a strategic cooperation intention with Xixiashu Town. During the exchange process between the two towns, we found that the two sides have many complementary contents. Our marketing network, exhibitions and supporting services in Wenyu Town are very strong. Xixiashu Town has advantages in equipment introduction and enterprise scale. Therefore, the two towns believe that cooperation is necessary in the consultation. Through mutual learning and exchanges and enterprise inspections, the positioning of business ideas is a favorable attempt and supplement. In addition, we also have strong cooperation with relevant associations and units, such as the Tool Chamber of Commerce in Guangzhou, the Dongguan Machinery and Tools Association, and some small cooperation with the Xiaohe District of Guizhou. Of course, I also hope that in the future, I will reach a certain strategic cooperation with China Machine Tool Business Network to promote and develop together.

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