Guangdong Furniture Alliance enters Shandong Zhucheng
The afternoon of July 19, 2010 the three will coordinate the international home-one success. Guangdong Furniture Alliance, led by Chairman Cai Weizhong and Secretary Zhang Junyan, visited Zhucheng, Shandong, during which he was awarded the leadership of Zhucheng's local furniture stores, coordinated with the International Furniture Plaza, Yu Changrong , Vice President of Shandong Furniture Association , Su Xuan, General Manager, and Deputy General Manager Zhang The leadership of Hong and other leaders helped each other enthusiastically and participated in the China Merchants Association planned by Coordinate International Home & Living Plaza.
It is reported that the content of the China Merchants Association specifically includes the description of the layout of the booth inside the coordinate international home life square, the representative of the Guangdong Furniture Alliance inspects the investment environment of Zhucheng, the display of the facade of the coordinate international home life square, the media briefing of the coordinate international home life square, and the distributor Meetings, on-site consultations, and other carefully planned activities.
The Coordination International Home Lifestyle Plaza Investment Promotion Association attracted the participation of nearly 50 brand manufacturers from the Guangdong Home Furnishing Brand Alliance , including Omega Home Furnishing , Derui Furniture, Comparable Home Furnishing, Hongming Hardware Furniture, Dongguan Boda Furniture, Shunde Lianjia Furniture, Agnes Hardware furniture, V8 space creative furniture, Roland & Gallos, Tiannis furniture, Swarovski furniture, Geshi sofa, Wanbao soft bed, Huaming Huishang, Kaiwen furniture, Kasifani, Monica soft bed, etc. Guangdong manufacturers, and this investment attraction also attracted the participation of local brands such as Shandong Cosiya.
This time, the China Merchants Association has attracted the attention of many media. Shunde Furniture Network reporters accompanied the Guangdong Furniture Alliance from Guangdong to Shandong to convey the latest information of the China Merchants Association to netizens, break through the encirclement of the Guangdong home furnishing brand, and take root in the mainland market. Strength, create a powerful image of strength, recite brand reputation, and also show the latest trends of Shandong furniture market for netizens.
It is understood that in the past, Guangdong Furniture Alliance used the first- and second-tier cities in the mainland as the main market, and successfully developed first-tier cities such as the Beijing market in a short period of time. The inspection of Zhucheng in Shandong was the first choice of the third-tier city market by the Guangdong Furniture Alliance. The choice of Zhucheng Coordinate International Home Living Plaza was based on the sound of the horn of "entering the third-tier market", driving the marketing of small and medium-sized furniture brands in Guangdong with a reasonable positioning , Arouse the sleeping enthusiasm of the third-tier market.
At present, many furniture companies are targeting the domestic first- and second-tier markets, especially some furniture enterprises that export to domestic sales, and are popular in the domestic first- and second-tier markets with relatively high quality. The entire domestic furniture market is "going to the mainland". Under the banner, it presents a competitive situation that is not weaker than the developed coastal zones. Under such circumstances, the development of small and medium-sized furniture brands has paid more attention to the development of blank markets. Zhang Junyan, Secretary General of Guangdong Furniture Alliance, admitted frankly : "In the current Chinese furniture market, the development momentum of the mainland market is very strong. After experiencing Beijing, Sichuan and other places After successful market development, we intend to take the development of Zhucheng as a case for Guangdong small and medium-sized furniture companies to enter the third-tier market and accumulate experience. "Yu Changrong , Vice President of Shandong Furniture Association , Su Xuan, General Manager of Coordination International Home Living Plaza , and Deputy General Manager Zhang Hong is full of confidence in the investment environment of Zhucheng. They believe that Zhucheng Bank has 1,200 people with a deposit of 100 million yuan and tens of thousands of people with a deposit of 10 million yuan. It is a rare sight in a county-level city with only 300,000 permanent residents. of. Moreover, Zhucheng is ranked 38th among the top 100 counties in the country, and the third-tier market with the most well-known trademarks in Weifang. It is the city with the highest proportion of migrant workers in the inland area. The income level of industrial workers is 20% higher than Weifang. Under construction, demolition and construction, newly completed real estate projects are located in all corners of the city, property prices are lower than those in first- and second-tier cities, and the relative cost of living is low. The city's spending power on high-end brands has not yet been released, and it is a blank market.
Coordinate International Home Life Plaza believes that in the face of Zhucheng ’s rapidly developing economy, low-end and low-end furniture brand sales can no longer meet the market ’s demand for furniture. Coordinate International Home Life Plaza is pursuing perfect services and providing customers with what it needs at a reasonable price. Commodities focus on the interests of merchants and surpass homogeneous competition as the business philosophy. In this way, it has formed the unique advantages of Coordinate International Home Life Plaza, following the laws of the market economy, adhering to the principle of win-win cooperation with merchants, putting consumer interests first, and embodying the concept of "integrity management, safe consumption".
The development of the furniture industry in Guangdong has always been the benchmark of the Chinese furniture market. The prosperous market has spawned many small and medium-sized furniture brands. For the development of the mainland market, SMEs have shown a more flexible strategy. model. Cai Weizhong, chairman of the Guangdong Furniture Alliance, believes that most of the Guangdong Furniture Alliance comes from Shunde Lecong and Longjiang, the world ’s largest furniture distribution centers. It has unparalleled resources and scale advantages in many industries . It is the solid foundation of Guangdong furniture industry. The Guangdong Furniture Alliance has huge brand resources, which are provided by various brands such as panel furniture , soft sofas, soft beds, and hardware furniture. The complementary nature of the Guangdong Furniture Alliance brand also makes up for its own deficiencies. The brand's popularity has made Guangdong Furniture Alliance gain more attention.
Zhang Junyan , secretary general of Guangdong Furniture Alliance and general manager of Pubo Soft Bed, believes that in the Chinese furniture industry now dominated by large properties, the development space for SMEs is getting smaller and smaller, and the strengthening of terminal sales is imperative. The hypermarket model is an effective way for manufacturers , distributors, and terminals to benefit each other.
The Coordination International Merchants Association will last for two days. On July 20th , the China Merchants Association organized by Coordination International was grandly held in the local area . The leaders of Coordination International Home Living Plaza Su Xuan and Guangdong Furniture Union Zhang Junyan successively came to the stage to give opening speeches. The prelude of this investment promotion meeting was opened. The China Merchants Association attracted nearly 100 local distributors including IKEA. Secretary General Zhang Junyan introduced many manufacturers of the Guangdong Furniture Alliance on behalf of the Guangdong Furniture Alliance, briefly explained the characteristics of the major brands, and then the conference planned to distribute Business training speech. After the China Merchants Fair, representatives of distributors and manufacturers and the leaders of Coordinate International Home Life Plaza held a grand dinner.
At the end of this investment promotion event, factory representatives accepted dealers' consultations at the corner of the venue. Through mutual understanding, some dealers expressed strong interest in Guangdong furniture brands and expressed their full confidence in the presence of agents in the cities.
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