It is understood that the competition in China's dairy
packaging industry has never cooled down since the beginning, and such continued high temperatures have also pushed the industry to move at an unusual pace. After two upgrades, China's dairy industry ushered in the third huge business opportunity, so there were three big leap.
First chance: the growth of the pure milk market
After the joint efforts of several major dairy companies, the national drinking milk campaign officially ignited a whirlwind nationwide, and the huge market capacity also attracted more international, domestic and local dairy companies to enter this market. From competing for milk sources to low-cost promotions, and even losing money to sell milk, white flowers are sold cheaper than water. This cruel market phenomenon has discouraged many international dairy companies and temporarily withdrew from the Chinese market.
Second chance: the boom in the milk beverage market
Milk drinks, also known as active lactic acid bacteria drinks, are an extension of yogurt products. In recent years, the active level of milk beverages in the market has been increasing day by day, and many small and medium-sized dairy companies have begun to try to extend the series of products. The product positioning of the milk beverage is destined to be a short-term product.
Third chance: the thriving high-end functional milk market
The dairy giants who have been struggling to fight in the face of rising costs have come to high-end functional milk. Just after the price increase, the high-end brand “Yubei†was launched in the newly built ranch. Coincidentally, Mengniu officially launched the high-end products "Jianju 6 special milk" and "Mengniu Trensu" when it officially operated in the Australian and Asian international ranches last year.
The three leaps in the dairy industry have brought huge business opportunities to the manufacture and development of dairy packaging and packaging machinery. Because the sales of dairy products need to be supported by packaging, manufacturers in the packaging industry should also seize the opportunity to promote the packaging industry to a higher level.
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