The 16th China International Office Furniture Exhibition was held in Shanghai

The 16th China International Furniture Fair was announced in September

The spread of the international financial crisis in 2009 caused frustration in the “Made in China”, which was obviously driven by the export-oriented economy, which triggered people ’s serious reflection on the Chinese economy: Can the export once used as one of the “troikas” driving China ’s economic growth As always, become a source of money for Chinese manufacturing companies? The Chinese furniture industry, which is an important part of China's manufacturing industry, has been export-oriented in recent years, and its export value has accounted for more than 30% of total sales. After the economic crisis, the world economy entered an era of "post-crisis era". The Chinese economy quickly bottomed out and rebounded, but the global economic trend is still full of unknowns.

Under this big pattern, where will the Chinese furniture industry go? Co-sponsored by the China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., the annual Chinese furniture industry event, the 16th China International Furniture Fair, will be held at the Shanghai New International Expo Center from September 7-10 Uncover the mystery.

The domestic furniture competition is fully upgraded

The economic crisis in 2009 frustrated China's furniture exports, and then many furniture companies began to seek breakthroughs in domestic sales. According to statistics from the China Furniture Association, the domestic sales of furniture in China have maintained a growth of more than 15% for many years, with annual sales exceeding 400 billion yuan. At the beginning of this year, the North-South War of domestic furniture brands kicked off. First, Beijing furniture companies collectively headed south to Guangdong to promote the brand with great fanfare. Then, Guangdong furniture companies that have been low-key in the domestic market have far-reached in Beijing and set up "Guangdong Furniture Beijing Headquarters Base". Nearly 40 southern furniture brands announced their high-profile presence. Beijing market. In September, the China International Furniture Fair, co-sponsored by the China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., was one of the most important exhibitions in the Chinese furniture industry, and the Yangtze River Delta region was also an important furniture production base. "Smoke smoke will be fully upgraded at the September Furniture Fair, and all brands will use their entire body to win the opportunity to seize the domestic market. According to the statistics of China International Furniture Fair, it is expected that more than 30% of civil furniture exhibitors will switch from export-only to domestic-export simultaneously this year, and begin to use various channels to open the domestic market.

E-commerce is gaining importance

At the same time, the new online business model is increasingly recognized by furniture companies. The B2B e-commerce platform "Furniture Online" (), which was founded by China International Furniture Fair in 2006, has now joined more than 3,000 exhibitors and registered more than 30,000 buyers online. Furniture Online provides furniture manufacturers with a platform that is a useful supplement to the exhibition: an exhibition that does not end in 365 days. Due to the large scale of China International Furniture Fair, in order to effectively improve the efficiency of professional buyers to watch the exhibition, Furniture Online also provides visitors with an opportunity to learn about exhibitors' information and products in advance, combining online display, appointment and exhibition observation and negotiation This model of combining exhibitions with e-commerce has been unanimously recognized by exhibitors and visitors, and Furniture Online has also become an enlightener of e-commerce in the Chinese furniture industry. Today, with the transformation of China's furniture industry, Furniture Online has also established a comprehensive e-commerce platform including B2B and B2C, which is a well-known portal site within the United Nations, to fully meet the marketing needs of furniture manufacturers. Behind the popularity of furniture online, hidden is the huge transformation of Chinese furniture companies' self-built channels and electronic channels.

World Expo of Furniture Industry: More than 2,000 brands on display

The 16-year-old China International Furniture Fair is known as the World Expo in the furniture industry because of its large number of exhibitors and complete exhibits. There will be more than 2,000 furniture companies and brands exhibited at this year's Furniture Fair, all of which are carefully selected and high-quality suppliers. According to reports, in order to ensure the quality of exhibitors and exhibits, the organizer is still brewing a more subdivided scoring system and implementing the "last elimination system", the scoring criteria will include product quality, enterprise scale, design awards, e-commerce The level of development is jointly scored by experts and sponsors. It is expected that this scoring system will be implemented at this year's exhibition. Companies with high scores will get better placements, while companies with low scores will face the risk of being eliminated.

After the United States High Point Furniture Fair and Milan Furniture Fair, China International Furniture Fair, one of the three largest furniture fairs in the world, also enjoys a high reputation in the world. This year, the number of overseas exhibitors at China International Furniture Fair increased by 15% to 130. Overseas well-known furniture companies from Italy, France, Japan, Malaysia, Indonesia and other countries have organized groups to participate in the exhibition, hoping to use the September Furniture Fair as the starting point to enter the Chinese market, looking for their brand agents in China, and hope to use the international Reputation drives products into third countries.

This year is the first time that 8 civilian furniture manufacturing companies in Japan have organized a delegation to participate in the September Furniture Fair. Most of them come from the Hokkaido region and feature the design, processing and manufacturing of solid wood furniture. Among them, the Conde House brand had an exhibition hall in the United States as early as 1984. This exhibition hopes to recommend these finely crafted and well-designed Japanese furniture to Chinese consumers. Colombini from Italy is one of the largest furniture groups in Italy. This year they will exhibit children's furniture at the China International Furniture Fair. The company already has two factories and 100 branches in China, but still hopes to attract more dealers to join through the exhibition platform to further expand its business in China.

The market picks up the number of buyers by nearly 60%

With the increasing influence of China International Furniture Fair both at home and abroad, the number of professional buyers visiting the exhibition has also increased year by year. At the same time, with the recovery of the economic crisis, domestic and foreign markets have gradually recovered. As the world's largest furniture producer and exporter, China's furniture market's foreign trade export value has exceeded US $ 25 billion for several consecutive years. From January to March this year, China's furniture product export value rebounded significantly, an increase of 20.25% over the same period last year. At the same time, the total value of industrial sales increased by 27.2% over the same period last year. Under the influence of the recovery of the market, according to the statistics of the number of pre-registered visitors of the organizers, the number of pre-registered professional buyers at home and abroad this year has so far increased by 59.6%, of which the number of overseas visitors increased by 40%. It is expected that more than 70,000 professional buyers from 150 countries and regions will visit Shanghai to purchase this year.

One-stop sourcing platform for the whole industry barometer

As one of the most important annual exhibitions in the Chinese furniture industry, in addition to civilian furniture, China International Furniture Fair will also host China International Office Furniture Exhibition, China International Cabinet Exhibition, China International Home Furnishing Fabrics and Lighting Exhibition , China International Furniture Production Equipment and Raw and Auxiliary Materials Exhibition and China International Furniture Parts and Materials Exhibition, to create a one-stop whole industry chain procurement platform, each year as a barometer of the entire industry, all industry professionals must not miss Feast carnival.

※ Civil Furniture: The Awakening of Design Brand

This year's civil furniture manufacturers participating in the 16th China International Furniture Fair will display exhibits including living room furniture, bedroom furniture, kitchen furniture, bathroom furniture, outdoor furniture, study furniture, children's furniture and other civil furniture series styles. Different exhibits, such as modern furniture, Chinese classical furniture, mahogany furniture, European-style classical furniture, international brand and design furniture, etc.

Different from the past, this year's exhibitors are paying more and more attention to the original design of the brand. The same pattern of furniture, plagiarism, and weak IPR protection have all been criticized by Chinese furniture companies. However, with the rise of Chinese furniture companies, more and more attention has been paid to brand building and the use of original design products to occupy the market, rather than just the foundries of well-known foreign brands or the plagiarism of new products.

These enterprises that focus on originality and brand building are excellent pioneers in the industry. From the initial copy of foreign design concepts to the combination of the essence and elements of ancient Chinese architecture and home design, they are applied to the design of modern furniture to create a Chinese Featured high-end furniture brands, and these brands have even begun to move out of China to the European and American markets.

※ Future office environment: fashion, interaction, intelligence

This year's office furniture exhibition will display the slogan "Smart China, Made in China", highlighting the intelligence of the office field. More than 360 professional office furniture manufacturers from different countries and regions concentrate on displaying the latest and most professional office furniture products in professional exhibition halls of more than 30,000 square meters, while conveying the cutting-edge development trend of the office furniture industry.

It is worth mentioning that the special planning of this year's office furniture exhibition was co-planned by the organizer and Mr. Chen Desheng, creative director of Zhuoyue Design Co., Ltd., presenting a "personal style inStyle", "functional interactive", " The "integrated environment" "iCEO" president's office integrates the three characteristics of fashion, interaction and intelligence, and is equipped with products independently developed and designed by the Chinese. In this unique presidential office, the president only needs an Iphone to control and conduct daily office activities in all offices, communicate with his staff and employees, and control all offices including door locks, printers, and fax machines device. The desks and chairs in this president's office are provided by the on-site exhibitors, and they strive to create a stylish, atmospheric, human-centered future office environment with scientific and technological magic.

※ Cabinet: Environmentally friendly materials become a consensus

As a cabinet industry with high requirements for materials, the environmental awareness of cabinet manufacturing companies exhibiting this year has generally increased. Environmentally friendly and warm solid wood has become the main material used in cabinet manufacturing, and this material has also been loved by overseas customers, especially European and American countries. The cabinet design style is still mainly American and European. In addition, some overseas exhibitors participating for the first time this year, such as the ALVIC brand from Spain, will also bring cabinet products with new materials and designs to the audience. In addition to material selection, the concept of environmental protection has also been extended to the processing process. In order to meet international environmental standards, many exhibitors have spared no expense to introduce advanced equipment from abroad to reduce waste in the production process and avoid environmental pollution.

※ Home accessories: Oriental elements become the finishing touch

As people pay more and more attention to "home furnishing", home accessories as an increasingly active position in the large home furnishing industry are becoming more and more prominent. The exhibits of this home accessories, fabric and lighting exhibition involve more than 20 categories and more than 3000 series of single products. They include carpets, decorative fabrics, lighting, decorative paintings, ceramics, wall decorations, and home decorations. , Full of personality, including neoclassical style ornaments, new Chinese style ornaments, European style ornaments, antique ornaments and even mahogany carved ornaments.

In order to cater to the preferences of Chinese consumers in home decoration and highlight the oriental characteristics of home decoration companies, exhibitors who focus on originality have incorporated a variety of oriental elements into the various styles of exhibits, which has become a highlight of the jewelry exhibition. For example, the "pen-tip sofa" made of 1150 brushes, embellished with oriental elements such as shells, eggshells, and silk, has also been sought after for its traditional wood, lacquer, and porcelain.

※ Equipment and raw materials: Practical Technology Forum promotes material innovation

A series of practical technology forums will be launched during the exhibition of equipment and raw and auxiliary materials this year, which is bound to play a certain role in improving the manufacturing process and quality of Chinese furniture companies and even material innovation. Since about 30% of the furniture currently manufactured in China is made of wood, and many furniture companies start with wooden furniture, the forum on the wood market situation, wood chemical treatment, wood glue etc. organized by the Shanghai Wood Association and exhibitors It will provide great help for furniture companies to understand the future trend of furniture materials, as well as to select and process materials. In addition, the forum also involved coating, edge banding, contour coating and other links, and invited professionals including associations, exhibitors, and mainstream media to give a speech.

The equipment and raw materials exhibited include woodworking machinery, interior furniture raw materials, furniture hardware accessories, gas spring topics, furniture fabrics and leather, upholstered furniture materials and components, woodworking machinery accessories, furniture sheets and surface decoration, furniture coatings / Adhesives and chemical topics, woodworking knives, upholstered furniture materials and accessories, etc., include all the details of raw materials and mechanical equipment required for furniture production, with a wide range of products and many products. It is expected that more than 650 well-known companies at home and abroad will exhibit their latest products this year. At the same time, it is expected that the number of overseas visitors will increase by nearly 40% over the same period of last year, and the total number of visitors will exceed 30,000. In addition, the exhibition has also strengthened its service to exhibitors, and specially reserved a meeting room for exhibitors on site. It can be used for free for 30 minutes, increasing the opportunities for exhibitors to promote their products.

About China International Furniture Fair: As one of the top three furniture fairs in the world after the Milan Furniture Fair in Italy, the China International Furniture Fair, one of the world ’s top three furniture fairs, is held in Shanghai, China with more than 2,000 exhibitors every September The curtain opened, showing you exhibits covering all major areas of the furniture industry. The exhibition will also host China International Office Furniture Exhibition, China International Home Furnishing Fabrics and Lighting Exhibition, China International Cabinet Exhibition, China International Furniture Production Equipment and Raw and Auxiliary Materials Exhibition, and China International Furniture Accessories and Materials Boutique Exhibition.

About China Furniture Association: It is a national industry organization voluntarily formed by the production, operation, scientific research, teaching and other enterprises and social organizations and individuals of the Chinese furniture industry and related industries. The business is guided by the National Light Industry Association. The association represents the interests of the industry, reflects the wishes and requirements of the members, serves the member units, safeguards the legitimate rights and interests of the member units, conveys the government ’s intentions, and serves as a bridge and link between the enterprise and the government.

About Shanghai Bohua Exhibition Co., Ltd .: Shanghai Bohua International Exhibition Co., Ltd. is a member of UBM Asia. It is a Sino-foreign joint venture jointly established by Shanghai UWB International Exhibition Co., Ltd. and UBM China Co., Ltd. At present, the company hosts 8 major series of exhibitions each year, including furniture, yachts, pharmaceuticals, building materials, hotels, food, cleaning, lighting and other eight fields, involving 34 international exhibition activities, with a total exhibition area of ​​480,000 square meters, including furniture exhibition, The pharmaceutical exhibition, yacht exhibition, and hotel supplies exhibition have become the leading professional events in the industry in Asia, attracting a large number of exhibiting companies and buyers at home and abroad to come to communicate, negotiate and purchase.

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