Technology Marketing Makes Ceramic Industry Unforgettable

“Technology marketing” refers to companies that rely on advanced technologies to research and develop new technologies and products that meet the growing needs of consumers, while striving to get rid of product homogeneity and create new products that cater to global trends. The new situation of own product marketing.

Science and technology are primary productive forces. Market competition is also a fall between science and technology. In the clamor of science and technology, in the brutal competition in the market, in the competition between joining the WTO and foreign ceramic companies and brands on the same stage, in our ceramic products desire. When the international brand was established, science and technology became the “commander” who led the entire military. The ceramics products with high technological content, high added value, and high market capacity produced by advanced technologies are indeed invincible and unstoppable in the market and become the highlight of market competition.

Ceramic companies need to pay attention to two aspects when implementing "scientific and technological marketing." First, the commercialization of products must be accelerated. It is necessary to get new products out of the laboratory as soon as possible to embark on the production line, go to the market, and move toward consumers, instead of placing samples or certificates into the honor room and allowing them to “look.” At the same time, new breakthroughs have been made in the production technology, costs, and prices of the products, with a view to “flying into the homes of ordinary people” as soon as possible. In this way, it will not only lead the consumer trend, but also allow the company to maintain its leading edge in technology and provide the wings for the company's growth and branding. The second is product intellectual property or patented technology issues. The complexity of the ceramics market competition has led some companies to take risks and take risks. They have deliberately imitated the best-selling products of other companies, not only causing huge economic losses to the counterfeited enterprises, but also disturbing the normal market competition order. Therefore, in the face of “big beam clowns” who deliberately imitate other people’s products, ceramic companies must strengthen their legal awareness, be bold to take up legal weapons to safeguard their legal rights and the legitimate interests of consumers, and on the other hand, they must constantly accelerate technology development. The pace of innovation has accelerated the process of product replacement, and on the basis of ensuring technology leadership and product leadership, it has burdened counterfeit followers until “outside”. At the same time, we must also pay attention to the high-end technology and products so that counterfeiters are difficult to imitate due to technology, personnel, and equipment.

Looking back at the tremendous innovation and development of our ceramic industry for more than 20 years, the most glittering and most moving one is the independent innovation of the ceramic industry. Undoubtedly, Dongpeng Ceramic's Jinhua Beige, Ou Shennuo's Yuhua Stone, Eagle's Superb Stone, New Zhongyuan's Chaojieliang, or Kodak Electrical & Magic's magician cloth system, Modena recently launched a thorough solution. The innovative design of cracked bricks - five-story desiccator, even Dow's antique brick metal glaze technology... With the innovative design of ceramic machine technology and ceramic glazes, ceramic wall tiles have emerged endlessly. And it's also a brilliant interpretation of style.

"Ask where the clear water is so clear that it is the source of active water." Technological innovation, product updates, and ultimately marketing services. In the current ceramic industry, innovation continues and new products come out one after another, creating innate and acquired conditions for “technical marketing”. In the fierce competition environment of economic globalization and market internationalization, relying on the innovation of science and technology and the updating of products to realize the grand blueprint of marketing and create a unique core competitiveness should be the inevitable choice for the Chinese ceramics industry to practice a strong ceramic country.