Over the past ten years, the Zou District of Changzhou has successfully embarked on a road of cultivation, development, consolidation and prosperity, and has achieved considerable economic and social benefits. At present, it has become the largest wholesale distribution center for lamps and lanterns in East China, radiating from Jiangsu, Zhejiang, Shanghai, Shandong, Anhui and Henan. Changzhou Zouqu is a miracle of China's lighting industry, creating a successful example of Chinese lighting stores.
With the transformation of the market economy pattern, traditional lighting stores are at the forefront of the market, and they are the first to perceive the changes in the market, but they are suffering from the lack of initiative to change the status quo. In this regard, at the first e-commerce forum, Xiao Xiaohong, deputy general manager of Jiangsu Guanghui Lighting Market, gave a speech with the confusion of the dealers. He said that nowadays, due to the impact of e-commerce, the development of merchants in the professional lighting market is struggling.
At the end of 2013, the hottest topic was none of Dong Mingzhu and Lei Jun’s 1 billion luxury gambling, which reflected the confrontation between traditional channels and e-commerce. "One needle, one line" must be a pro-dealer dealer. How much strength is comparable to e-commerce? Xiao Xiaohong said that nowadays, e-commerce is not a trend, but a fact. Because the convenience of online shopping makes dealers lose a lot of orders, this is the most intuitive feeling that e-commerce brings to dealers.
If the dealer's interests are gradually swallowed by e-commerce, will the future dealers disappear? Xiao Xiaohong tells a case around him. A professional high school student has worked in Hangzhou for three years and has an annual income of nearly 500,000. It's incredible. After in-depth understanding, he started his own business in a clothing market in Hangzhou and became a Taobao shop owner. Relying on the abundant supply of local clothing market and the surrounding logistics facilities, all transactions can be completed. However, in other regions, it is impossible to operate smoothly without any supporting facilities. Then the same e-commerce platform for lighting lighting, the national production base of the ancient town, followed by Changzhou Zou District.
It is understood that the transaction volume of Changzhou lamps is 6 billion yuan a year (statistical amount of invoicing amount), there are more than 2,600 industrial and commercial registered businesses, supporting a strong logistics system, from Changzhou to any county in Jiangsu, Zhejiang and Shanghai, a strong industry The support nourishes thousands of lamps and e-commerce businesses. Then, if you switch to another place, the same industry, transaction data must be very large, Xiao Xiaohong said.
In fact, e-commerce provides opportunities for market resource integration, and e-commerce change is a trading tool and trading space. If the offline dealer is the after-sales service point of the enterprise e-commerce channel, this will maximize the use of resources. Xiao Xiaohong pointed out that although the logistics of Zouqu is strong, it is limited to Jiangsu, Zhejiang and Shanghai. If it is combined with e-commerce, the lights in Zou can be sold to all parts of the country. The market can do the things that self-employed people can operate.
As a seller, the lighting market chose to take the initiative to join forces and enter into business with the professional e-commerce group. In the era of rapid development of the information economy, the “e-commerce e-commerce model†actively embraces change and seeks transformation. In the next step, the lighting stores across the country will be made into the same system, providing opportunities for merchants who do traditional businesses.
Editor in charge: Guangdong GO Jiaju
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