Let domestic hardware tools replace imported products

On August 13th, Zhang Jinqing, president of Antuo Tools, said in an interview with China Five Chemicals Network that within five years, China's hand tool manufacturing technology and technology will reach the world level. The mission of China's hardware manufacturing companies is to achieve the world-class hand tools, so that China's hand tools in the world have a place, slowly reduce imports, use our quality, replace imported products.

[Moderator] Hello, everybody. Today, we are very honored to invite Zhang Jinqing, president of Antuo Group, to interview him. Hello, Zhang.

[Zhang] Moderator, hello.

[Host] The "China Hardware Commercial Geography" film crew in the search for Chinese hardware backbone course, your company stand out from the Yuyao Wan Yu brand, please briefly outline your brand's development history, wonderful stories?

[Zhang] The company Ningbo Antuo has been established for 24 years since it was established in 1986. Antuo has gone through three stages. From 1995 to 2000, it only exported products, but in the process, it developed domestic sales; from 2000, By 2005, the main products were hand tools, accessories, and other accessories, which were in the finished product stage. From 2005 to 2010, they developed from the finished product to the kit and sold the toolking brand worldwide. At this stage, we set up Antuo Group, which has 6 subsidiaries and cooperates with the China Five Chemical Business Association. During the year, we will focus on creating a brand. Thank you.

[Host] Success will never be for no reason, your brand can excel, what do you think is different from the core of other brands?

[Zhang] Our wrenches, from China to Taiwan, are all tested 1.3 times more than international standards. Our core products are sleeves, vertebral rods, and accessories. Why do we say that our products have advantages over others? We take consistent operations, from the collection of raw materials to molding, all secondary processing, packaging, these are all in the factory. Within the factory, there is no processing outside the factory, and the integration process is adopted, which saves a lot of costs. My core is energy saving, emission reduction and cost reduction. I believe that our products can be sold worldwide. Thank you.

【Host】In 2010, under the “Big Brand Marketing Era,” the industry is known as the “year of domestic sales and decisive battles.” How do you view this phenomenon and how will it respond?

[Zhang] I think in 2010, it was a year of decisive battle. There are many brands that are doing branding and advertising. We have to compete. There are two principles. First, we must do a good job of the product and the second is to do a good job. Put the product into the hands of customers, I often say a word, "I am not afraid of goods than goods, I am afraid not to wait." As long as the product is done, we are not afraid of no customers. So I personally think that it is right to do branding in 2010, but the key is your product, and your product is upgraded to the international level. Why are the products from Europe, the United States, and the Japanese market being sold at prices three times and five times higher than ours? There are people who buy it, which proves that we must improve our quality and enhance our services. This is our future competition that cannot be eliminated. fact. Thank you.

【Moderator】 How did you understand the relationship between the company and the China Five-Party Business Association? What role did the China National Social Security Association play in the development of your brand?

[Zhang] The Association's assessment of us is that we have been quietly working for 15 years. However, President Peng Baoquan’s assessment of us is that there is such a dark horse in terms of hand tools. After the inspections by Peng Pengzhi and others, they all agreed that Antuo's products were the largest in domestic procurement and had not been previously discovered because Antuo did not have more contacts with the outside world. Today, I am very grateful. Peng Pengtao, chairman of the company, came to us. I only learned about the close association between the association and the company. I will communicate and cooperate with the association in the future. I am very grateful to Peng Bo’s gift of calligraphy—fine art refinement, and our company's products are also good. Better, my craft can do better, it can save costs and improve efficiency. Thanks to Peng Li for his encouragement. Thank you.

How did you present to the industry associations and the industry as a whole?

[Zhang] The Association has 20 years of experience. I have been in mainland China for 15 years. I have just joined the association for one year. I am grateful for the leadership of the association, and in particular, Peng is the chairman of the association. He brings us confidence, encouragement, and affirmation. The Association communicates that the association will continue to move forward under the leadership of Peng’s chairman and make the hand tools world-class, allowing Chinese hand tools to occupy a place in the world, slowly reducing imports, and using our quality to replace imported products. We have With this level of confidence, I believe that Chinese hand tool companies should learn from each other, communicate with each other, and jointly innovate. Within five years, China's hand-tool manufacturing technology and processes will reach the world level. Thank you.

[Moderator] Thank you very much for accepting our interview. Thank you again.