China's paint companies occupy the market's key words

In recent years, the concept of people’s lives has changed a lot. Many consumers are more likely to have a healthy body for themselves and their families. Therefore, the concept of health and environmental protection goes deep into the minds of consumers, and this also starts to stimulate the high level of architectural coatings. Performance, environmental protection and anti-bacterial functional development direction, and suitable for high-rise building exterior wall coating and stain resistance, high color retention and low toxicity of water-based paint has become a hot spot for development and market development of a new wave.

The concept of development of the paint industry also needs to be consistent with the humanistic and green concepts of the Olympic Games. In addition, functional coatings such as fire protection, anti-corrosion, and thermal insulation will have market potential and explosiveness in the future. In the construction of many venues, some of our well-known domestic companies' paint products have appeared in the construction of Olympic venues, such as China Resources, Mei Tushi, Chinese lacquer, Fu Ya lacquer and so on. The new, environmentally friendly and highly functional high-tech products have also attracted the attention of many coating companies.

The development and growth of China's paint industry will have to talk about several key words:

Key words: The word low-carbon does not need to be said that everyone will consciously implement it, because global warming is a global issue, and it is related to their immediate interests. Since the fundamental Hagen meeting in 2009, low carbon has been the development direction of the paint industry till today and now. It is also the duty and obligation that every earth person should do. Now the alarm bell from the environmental crisis has been given to people. Ringing, if you do not comply, the ultimate victim is still yourself.

Keyword II: Celebrity endorsement 2009 A celebrity endorsement year, last year's many paint brand businesses in this extraordinary profit, to the company and the paint industry has laid a new direction, the paint industry will also tomorrow to endorsement to the paint industry The new idea is also a good sign for brand promotion. This year, paint companies will continue to follow this path and use celebrity endorsements to better create a sign for themselves and come up with their own way.

Key words three: environmental protection coatings, environmental protection heat, in the paint industry in 2009 there are coatings that can be “drinking”, there are coatings that can be “fried”, and the environmental heat generated by the coatings industry has continued and will continue this year. The Copenhagen conference will It is a warning to people that environmental protection and low carbon will be the two main directions for the development of the industry today.

Keyword 4: Network Marketing Nowadays, society is a network society. The Internet is ubiquitous for people to send new and new information and knowledge. How will we use the advantages of the Internet to promote ourselves? This is very important. If a company wants to develop, it must find out the direction and foothold of development. It must have creative and emerging things, and be able to understand the needs of consumers in the market. There is also a need for paint companies to do a good job. The market of the market and the airport of Sansi Airport, as well as the development of emerging markets, is the online market. With the continuous development of science and technology and the continuous progress of society, the network will surely enter into millions of households, and it will surely realize that every family has a computer. Information is always available. Realizing that you can buy what you want at home rather than staying at home, do paint companies see this emerging online market? Are you ready?

Key words five: building materials to the countryside Building materials to the countryside is an important topic advocated by the Central No. 1 document, and it is also a topic for people. This will be an inevitable trend of building materials segmentation, and is also a direction for the development of the 2010 coating industry.

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