China has a large population, and with the continuous improvement of people's living standards, market demand has a rising trend. The manufacturers of cabinet hardware in China are mainly concentrated in the eastern region, with the largest number in Guangdong. The vast majority of foreign-brand production plants are located in China. Cabinet hardware will be one of the most competitive industries in the future.
The proportion of cabinet hardware in the entire cabinet is not large, but it is directly related to the use and life of the cabinet. With the increase of consumer awareness, consumers' awareness and requirements for cabinet hardware are becoming higher and higher, which will undoubtedly drive The rapid development of the cabinet hardware industry has also spawned a number of well-known hardware brands.
Now, for the average family, the consumption of the consumption, the upgrade of the upgrade, the only untapped market is the cabinet hardware supplies, who can seize the new hot spot of kitchen consumption this time, who is the next rich man.
After years of development and precipitation in the cabinet hardware market, several leading brands have emerged in the market. The strength of these brands lies in a good brand image, standardized market operation, and first-class talent and management. At present, the same problem faced by these leading brands is that small brands that have emerged from all over the world cut in with lower production costs and lower prices, while driving the higher profits of the channel and stepping up the market step by step. The cabinet hardware market is huge. China has a large population, and with the continuous improvement of people's living standards, market demand has a rising trend. The manufacturers of cabinet hardware in China are mainly concentrated in the eastern region, with the largest number in Guangdong. The vast majority of foreign-brand production plants are located in China. Cabinet hardware will be one of the most competitive industries in the future.
The cabinet hardware industry has huge market space
With the economic development today, any product can be purchased in a specialty store, from a comb to a car. The specialty store saves consumers' shopping time and gives consumers great confidence and a pleasant shopping experience. Popular in the world, but in the cabinet hardware market, consumers ca n’t find such a professional sales channel. People with consumption ability do n’t know where to go to buy favorite products. A city has dozens of home textile stores, but But not even a cabinet hardware store! This is a huge market space.
The cabinet hardware products currently on the market have a single style, old style, rough workmanship, and there is no brand protection at all. Even many consumers do not know that there are complete sets of cabinet hardware sales. Such products are hundreds of thousands of themselves. The house is disproportionate, and it does not match with the modern home of the home. There is a large market space in the cabinet hardware market above the mid-range.
Almost all existing hardware on the market can only specialize in products of a certain type or a certain material. The product line is far from enough to support the operation of a professional storefront, especially the mid-to-high-end franchise stores, and the subsequent research and development capabilities are not strong. Due to the complexity of the sources, daily hardware stores are often turned into grocery stores, a combination of several manufacturers, and the products are uneven. The consequence is that consumers cannot be given good after-sales service and stable quality assurance, and there is no brand loyalty. The anti-risk ability is also very low. Good life benefits from the accumulation of several years and the multi-brand and multi-channel operation strategy, which makes it have extraordinary comprehensive capabilities in terms of products. The product line is very rich and is an industry leader, enough to support the company ’s Brand franchise chain operation.
Since the dealer does not have production capacity, one of his important profit guarantees is regional protection, to obtain monopoly profits. The domestic cabinet hardware industry is in a developing stage, and the overall production scale is large. However, due to technical limitations, homogenization is quite serious, and the brand concept is also seriously lacking. Many hardware factories only sell products blindly, fight prices, and have no systematic marketing. Planning, lack of regional market protection, and no stable price system, money is the mother, often a city sells well, other peers flock to buy, the original exclusive best-selling products have become everywhere, the price quickly pull Low, dealers are exhausted, and the hard-working business is easily followed up and surpassed by peers, and has never been able to occupy a large market share.
The tradition of cabinet hardware is because humans have used it for thousands of years, but it is an emerging industry relative to this brand era. The 21st century is a century of brand consumption. Consumers are increasingly inclined to choose brands, especially trustworthy brands, when buying any goods, because choosing a brand is equivalent to choosing health, safety, security, and decentness. According to the general industry, the market share of leading brands of more than 20% indicates that the market has entered a mature stage. However, the cabinet hardware that is closely connected to each of us every day has not yet appeared on the market. Lead the brand. With the economy developing to such a high level today, the branded cabinet hardware market is already on the verge! Its potential is amazing.
Defining products is where the core competitiveness is. If hardware enterprises follow the trend to make some new and unique products to meet people's needs, they must have an accurate positioning for their products. To understand the needs of the products they will develop in real life and consumer acceptance. Encouraging enterprises to innovate independently is to encourage enterprises to develop practical and operable products. We don't want companies to blindly pursue fashion and novelty while ignoring the company's ability to withstand and market demand. Only by establishing a clear positioning for your product can you reflect the true value of the product. According to relevant market surveys, 45.3% of hardware consumers use brands as their primary requirement when purchasing hardware products. It is becoming more and more difficult for an unknown brand to gain a foothold in the market or even increase its effective market share . Obviously, as a brand, it must first be positioned among people, then a group of people with some common traits, and then secondly the psychological, attitude and behavioral considerations of this group of people. How important brand positioning is to the brand's significance. If you do not find a group of people with common traits through brand positioning, and establish an accurate database to manage this group of people, the later brand development will be impossible to talk about, brand building and brand promotion. In a word.
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