The production process of cabinets is very different from that of general fast-moving consumer goods. Cabinets are durable consumer goods and it is difficult to carry out uniform mass production. In general, consumers can immediately take away and use general goods such as electrical appliances, clothing, food, and automobiles in supermarkets or stores. However, the purchase process of cabinets is much more complicated. Customers first sell their stores in cabinets according to their preferences. After selecting the series, material, style, color, etc., after signing the contract, the designer will need to measure the size of the door, draw a design drawing, and confirm it again by the customer. This is only the first step in the terminal sales of the cabinet; It is necessary to transfer the order of the full set of cabinets containing all kinds of complicated information ordered by the customer to the factory. The factory will dismantle the production order according to the cabinet order, and then the non-standard parts production, standard parts production, tabletop production, hardware matching and finished product assembly of the cabinet Inspection, etc., after the completion of this series of processes into the warehouse, and then through the logistics to reach the country's stores, and then also need to install the customer for the customer to install the acceptance, this is considered to have gone through the entire process of cabinet sales.
In the process of scale expansion of the enterprise, a bottleneck is encountered. This bottleneck is not an individual phenomenon in the brand expansion process of the cabinet industry.
1. The cabinets contain a wide variety of categories and offer quotations are complex, and if the customer chooses a non-standard configuration, the calculation is more troublesome.
2. Delays in the transmission of orders often use the fax method. The factory can not perform real-time statistics, query, and management of order information. It is difficult to support different concurrent information needs from different regions.
3. Settlement between dealers and headquarters, usually relying on manual accounting of orders, plus some promotions and other support activities, is not efficient and error-prone.
4. Dismantling is completely dependent on manual processing, which is an important reason for producing wrong parts, missing parts, and blocking orders.
5. In terms of management, including warehouse raw materials, semi-finished products inventory, finished product inventory, production front-line employees, complete packaging of finished products and semi-finished products, etc., if there is no effective management, it is also a high-risk point for missing parts.
6. When the product leaves the factory, due to a large number of customer orders (including cabinets, hardware, countertops, appliances, etc.), and most of the external packaging rely on manual identification processing, lack of effective technical verification tools, so the goods and logistics caused by the wrong delivery, The leakage rate often accounts for about 16% of the entire customer complaint.
7. Some unscrupulous distributors have the phenomenon of “flying ordersâ€. Due to the low threshold of cabinet processing, some dealers often use the brand of a certain brand of cabinets to conduct cabinet shoddy work in local workshops. . There is no good anti-counterfeiting control mechanism. Therefore, it is advisable to have your own brand of anti-counterfeit signs! To establish a complete customer tracking survey system, including telephone interviews, network tracking.........
In order to further expand production capacity and enhance branding and services, it is time to consider how to use information technology to solve the above-mentioned problems in the increasingly fierce competition in the cabinet industry. In the information construction design and implementation process, the following key factors need to be comprehensively considered based on the hardware status of the company's management level, personnel's overall quality, logistics distribution capabilities, channel framework, and financial resources.
1. The overall plan is based on the Internet. At the beginning of software customization, the current issues and possible future needs will be considered and a plan will be formulated. The "information construction with blind people" will easily lead to failure.
2. The establishment of self-contained coverage in line with their own product characteristics, design standards, production processes, processes, the use of appropriate technical means, develop product specifications, set the price system, the formation of a unique enterprise database.
3. Accurately implement cabinet design, automatic quotation, automatic precise removal of bills, review of orders, and conversion of design drawings into accurate production data. This is a crucial link for cabinet manufacturers and is often the key to bottlenecks. . Through the software system, the design drawing files submitted by the store can be submitted. The software system automatically generates a single set of cabinet BOM list (product structure table or material structure table) based on the created standard library. The BOM list is a "material list". At the same time, it is also a "production process, technical list". The results of the splitting include all kinds of material information elements such as door panels, handles, hinges, footers, and gas struts, as well as blanking, edge sealing, painting, and row drilling. Process technology and production process information. Only such a split can truly meet the factory's production needs and minimize the error and error rate.
4. Establish an e-commerce platform with a Browser/Server (Browser/Server) structure, which is a browser and server architecture. A dealer's store can directly perform order transfer, information feedback, comprehensive inquiry, and financial settlement through the browser.
5. Barcode technology based on the realization of cabinet products production and supply chain management, not only can bar code product components, reduce the error in the production process due to manual judgments, but also can minimize the leakage in the logistics sector , wrong hair, multiple situations. At the same time, through the barcode information identification technology, a unique anti-counterfeiting identification code is generated at the same time when the order is generated, and attached to the warranty card of the cabinet accompanying the user, and the user can identify and inquire through telephone, mobile phone short message, network, and the like. Effectively avoid "flying orders."
6. Using SMS gateways to provide customers with pre-sales, in-sales and after-sales related services, satisfaction surveys, etc. to enhance the brand's service level.
7. It is best to establish an OA (office automation) system, connect all franchise stores, and use the headquarters as the center to radiate to the surroundings. All orders, bills, and information can be uploaded to the headquarters computer server for the headquarters staff. Call, audit, use! Each franchisee distribution point can be quickly, accurately, consult in real time, order upload!
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