2011 Chinese hardware companies how to attack the international market

First, improve product technical content and reduce production costs 　　 Focus on product structure adjustment, and vigorously develop the production and sales of high-tech content and high value-added hardware products. At the same time, under the premise of absorbing and transforming advanced technologies, we will start from various aspects and implement waste reduction plans and energy structure reforms to reduce waste as much as possible, improve management level and reduce unit cost, and improve the export competitiveness of hardware products. Second, pay attention to the role of e-commerce products and improve the export efficiency of hardware products. As we all know, trade through e-commerce can not only save a lot of manpower and material resources, reduce transaction costs and inventory, but also create a free and equal competitive environment and a wider space for cooperation for small and medium-sized hardware products manufacturers to enter the international market. Hardware companies have provided new development opportunities. Good e-commerce products such as Win-Win (China)'s "Quality Supplier (BQS)", which is jointly launched by Win-Win (China) and the largest procurement logistics association in Europe - the German Federal Procurement Logistics Association (BME). The new reverse e-commerce products only focus on the export of Chinese hardware manufacturers to the EU. Up to now, not only more than 7,000 European companies have purchased in China through “quality suppliers”, but also BME member companies include the top 200 companies in Germany, including Siemens, Nokia, Bosch, BMW, Volkswagen, and Messer. Des Benz and other world-renowned companies, so "quality suppliers" can be described as unique in promoting the export of China's hardware products, is an excellent choice for China's hardware exports to the EU. Third, increase the proportion of down payment of contracts, use financial instruments to avoid exchange rate risk , increase the proportion of down payment of contracts in foreign trade, to reduce the risk of exchange rate fluctuations, and prevent exchange losses, such as the signing of the contract down payment rate from the previous 5%-20% to 30 %-40%; It is also possible to stipulate the appreciation limit in the contract. If the limit value is exceeded, the product export price will be adjusted accordingly. In addition, experts suggest that enterprises can switch loans, return RMB loans in advance, and then exchange them into US dollar loans; use financial instruments to avoid exchange rate risks, forward transactions, lock forward forward exchange rates in advance; and strive to settle in RMB in commodity trading.

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