Wooden door brand "plastic surgery" storm struck

In recent years, with the increasing number of wooden door brands, their development levels are also uneven. In order to obtain a share of the pie, some bad wooden door companies do not hesitate to snatch market share through vicious competition, thus causing disorder in the industry. However, due to the “National Inspection-free Products”, “Chinese Famous Brand Products”, and “well-known trademarks” and other product titles have all been banned from advertising, the wooden door brands that used to dress up are now forced to unload heavy makeup. Suyan show people. The corporate brand consciousness of wooden doors gradually became awakened, and the storm of products and brand “cosmetics” began to swept the entire industry.

The brutal competition in the “makeup” era to fade the wooden door market is not just for the wooden door industry, but the entire home building materials industry has encountered some of the former so-called confusion and depression. What should you do if you do not have a natural beauty? In an era where "makeup" is not advocated, I am afraid that you will have to "face up" your product at a higher price. In order to build a national and regional brand, many companies are implementing new market strategies drastically, for example, choosing to develop new products, product innovation, re-enterprise image, unified store, and upgrading of experience halls.

“Cleanse” storm hits First, the wooden door company needs to reposition its own products and give new customers a new feeling and surprise with a new attitude, so that new customers have a better understanding and understanding of your products. When consumers think that your product is truly unique, environmentally friendly, and can compete with other brands in quality products, then your “facelift” will be successful.

Second, companies and agents must have a more closely-coordinated market goal and introduce new marketing methods. It is no longer possible to use traditional marketing methods used by companies in the initial stage and development stage. Wooden door companies should communicate with distributors more and more, understand the needs and confusions of dealers, train and explain industry knowledge (including some new changes in the market) to dealers and shopping guides, and guide dealers to change the traditional way of operating a husband and wife shop. With corporateization, teamwork to open up the market.

Although fewer and fewer "cosmetics" are suitable for wooden door companies, with the gradual realization of 36 million sets of affordable housing projects proposed by the state, they will also become new battlefields for wooden door product consumption. Wooden door companies should exercise their best in order to meet the coming Spring before the full outbreak of this market.

When everything is perfected, the wooden door companies and agents will be as harmonious as their family members. They will jointly use the well-known brand recognized by the consumers as an example of learning and a competitive rival, within the scope of their own products. Products and new services have won the reputation of consumers and become a strong local brand.