The rise of a new generation of consumer groups, the transformation of market demand concepts, the transformation of the big home industry ... Various reasons have prompted the home industry to show new trends, and at the same time, the topic of customization, intelligence and other topics has continued to increase.
Half of 2019 has passed, and what trends are present in these areas?
Following the boom in the listing of custom home furnishing companies in 2017, custom home furnishing once became the focus. From rapid development to nowadays, we have to face questions from time to time, we have to think about how far it can go?
Some time ago, the customized company's half-yearly financial report for 2019 was issued one after another. From this, it can be seen that the growth rate of customized home furnishing companies has fallen is an indisputable fact. Some companies have begun to take effect, and some companies need to observe.
In 2018, the customized home furnishing industry faced the severe challenges of channel diversification and traffic decentralization, so many companies began to cut into the whole entrance and play cross-border ...
In 2019, many companies are still exploring innovation, focusing on the mid- to high-end market, actively adjusting strategies and business models, and investing operating capital in brand packaging and positioning ...
With the maturity of consumer furniture consumption concepts, customized furniture has gradually expanded from the initial focus on cabinets and wardrobes to the whole house field such as study rooms, living rooms and dining rooms. As a new growth point of the customized home furnishing industry, although the whole-house customization is not yet mature, it has shown extraordinary vitality and can be expected in the future.
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Smart homes have entered our lives as "dark horses" from the past few years. Under the wave of technology and the era, smart has become an emerging lifestyle and has captured the eyes of many consumers.
The promising smart home industry has attracted many companies to start research and development. It can not only bring convenience to life, but also enhance the competitiveness of enterprises in the market.
Although China's smart home industry is not yet mature, the industry scale is already considerable. With further popularization and promotion, the smart home market will continue to expand in the future.
With the continuous popularization of artificial intelligence and 5G technology, we will take the imagination of life into reality and use intelligence to connect life bit by bit, becoming an inseparable part. At present, the main development direction of smart home should focus on people-oriented, starting from the basic needs of people to better serve life.
Driven by multiple factors, smart homes will eventually evolve towards the intelligence of the whole house, with residence as the core, integrating multiple scenes in life, and providing users with a full range of services such as clothing, food, housing and transportation.
As an industry in close contact with consumers, software home has formed many powerful industrial giants through continuous development. In the first half of 2019, compared with major acquisitions, mergers and acquisitions in 2018 , the entire software market showed a relatively calm state, but also showed different highlights in terms of products and other aspects.
First, focus on mainstream people. From the perspective of this year's exhibition, in order to cater to the trend of market development, more and more software homes have begun to lean towards young aesthetics and carry out innovative interpretations in shape design.
Second, diversify the use of materials. In the past, most home furnishing materials were mainly leather and cloth, but now the materials have a more fashionable interpretation, and they are upgraded in color use and overall matching. Other marble, glass, aluminum and other materials are also used in furniture production.
Third, actively extend the industrial chain. With the emergence of concepts such as "big home" and "whole house decoration", companies that originally focused on single categories began to enrich their product lines. In addition, they also cooperated with companies of different categories to integrate resources and improve overall brand competition. force.
In general, upholstered furniture is still a huge profitable cake in the future market.
Solid wood furniture is highly sought after by users due to its characteristics of natural environmental protection, deep cultural connotation, and exquisite modeling craftsmanship. Since its development, it has derived many styles, including new Chinese furniture that represents Oriental aesthetics, as well as delicate and unique German, Italian furniture, etc.
In 2019, solid wood companies are constantly changing, but ultimately they cannot do without the word product. Today, solid wood furniture focuses on young consumers, often incorporating some fashionable and light luxury elements, and in order to meet the requirements of most people, the styling gradually tends to be simplified.
In addition, the trend of "customization" has also hit the solid wood industry, and solid wood customization is becoming more and more popular among high-end consumer groups. Many traditional solid wood enterprises began to customize the space as a whole, according to the different sizes and specific needs of users to create exclusive living space.
In the future, solid wood furniture will still have a large market, and will continue to develop in the direction of fashion, simplicity, and personality.
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