Demand Analysis 1. Product Demand With the continuous improvement of residents' quality of life, pillar industries such as housing, automobiles, middle and high-end office buildings, and hotels will develop rapidly, and fingerprints with high convenience and security, such as national defense, public security, and finance, will be developed. Product demand is increasing. In the consumer market of locks, high-tech products such as biometrics and electronic technologies are still at a blank stage. However, the desire of consumers in the market for fingerprint locks has shown a high growth rate of more than 40% per year. By 2009 China The domestic market's share of high-tech products such as fingerprint locks has reached about 10 million sets.
Second, the price demand in Europe and the United States popular electronic locks, remote locks, the relatively high price, profit space still exists, but the domestic production of these high-tech locks few companies. In recent years, China has begun to produce fingerprint locks from its introduction.
Third, channel demand With the continuous maturity of fingerprint technology and R & D, production costs gradually reduced, fingerprint technology-related products will usher in a major period of development. At present, the United States, Britain, Japan, and other developed countries have already stipulated that fingerprint fingerprints will be collected at airport security checks for foreign citizens entering the country; the United States has installed fingerprint scanning and detection systems at 115 airports; the Japan Entry Administration Bureau also stipulates that the port is also for foreign citizens entering the country. The collection of fingerprints; to meet the 2010 Shanghai World Expo, Shanghai rail transit will be fully introduced fingerprint security. All these indicate that the application of fingerprint technology is about to enter an outbreak growth period. But relatively speaking, the larger market for fingerprint locks is the civilian market. In the popularization of the civilian market, the biggest obstacles currently exist are mainly reflected in two aspects: First, the reasons for the concept, many people lack understanding of fingerprint locks, and they are a little “distantâ€, and even think that it is not safe and reliable with traditional mechanical locks. In fact, these are all It is a recognition of the fingerprint lock's deviation. In fact, many people often use fingerprint locks because they are not only safer, but they do bring great convenience to people. With it, you no longer have to keep and carry a large number of keys. This is the embodiment and pursuit of modern people's modern life. Therefore, for fingerprint lock manufacturers, there is still much work to be done in the areas of consumer guidance and universal education. Second, the reason for price is that the price of fingerprint locks has not reached the point where ordinary residents can afford to install them. Because there are not many enterprises that can mass-produce in China at present, that is, fingerprint locks have not yet entered the stage of large-scale industrialization. With scale, production costs can be reduced. After the Beijing Olympics in 2009, it was a year in which China's fingerprint lock market had grown rapidly. With the promotion of some high-end real estate, the fingerprint lock market application will enter a stage of rapid growth. At present, the focus is to develop the project real estate market. Fingerprint locks focus on the project real estate market. The potential value of the fingerprint lock to the civil market has indeed been very large after assessment. However, as a fashionable and advanced high-tech product, to enter the civilian market, a large number of advertisements must be placed to lead the consumer trend. The development of the civilian market requires a large amount of sales force; while the same sales force invests in the engineering market, a single engineering contract often locks hundreds or even thousands of fingerprints, the scale effect is extremely obvious, and the relatively fixed area is greatly reduced. After-sales installation and maintenance costs.
Fourth, the purchase of demand When consumers purchase products, the price is the first factor to consider, fingerprint lock products are superior to its potential alternative products in terms of construction or price. When purchasing products, product quality is the second factor to consider. If domestic fingerprint lock manufacturers want to increase the sales of products, they must first win the hearts of consumers, and under the premise of price advantage, it is imperative to increase the technical input of products. In addition to safety performance, the number of indexing, response speed, recognition rate, and additional functions are all key indicators. Intelligentization needs to be understood and accepted by the owner and must be simplified. Today's intelligent systems are generally provided by developers with hardware products, property companies provide software maintenance, and the property owners' lack of understanding of intelligent equipment is also an important reason for the failure of most of the equipment.
Supply Analysis 1. Although there is broad prospect for product supply, there are few large-scale manufacturers in China's fingerprint lock market. A qualified fingerprint lock must adopt international leading smart chips and high-standard installation materials. This determines its rigid cost over RMB 1,000. At the same time, due to the high value-added technology, fingerprint lock market prices are generally comparable. Expensive, coupled with the lack of consumer awareness, has certain difficulties in market development. Fingerprint technology industry as an emerging high-tech intelligence industry, its technology has an insurmountable height, so far, the global fingerprint technology products are just at the initial stage, the domestic market is still less the real sense of fingerprint technology products strong brand. At present, there are some fingerprint lock manufacturers in the Chinese market that have entered the stage of droning in the market. Most of the global businesses of other brand companies have not been fully opened. The general fingerprint lock manufacturers provide products for government agencies and financial systems through direct sales. Although the current competition in China's fingerprint technology products market has begun to fierce, fingerprint lock as a new high-tech products, the biggest competition from the consumer's perception, rather than similar products; a fingerprint lock product quality, as long as the market strategy is right, In place, it is entirely possible to achieve sales breakthroughs in the short term and quickly become one of the leading companies in the fingerprint lock industry.
Second, the price supply fingerprint lock products are not fully improved in product technology, there are few competitors, there are few substitute products, and the product has high added value. The market will be able to meet the demand for high profit intake. The future development of the product will be Sales growth in advance, profit increase; slowly after entering the mature period, due to innovation technology monopoly and market oligopolistic monopoly break, competitors increase, market competition is fierce, alternative products increase, the added value of products continues to decline, profits turn thin After the profits reached its peak, it gradually declined and began to fall. The company pays more and more attention to the decrease of product cost, and the lower cost begins to be in an increasingly advantageous position. It has a die department, a design department, a polishing department, a die casting department, a punch department, a drilling department, a lathe department, an electronic department, and an assembly department. Special departments such as the testing department can complete 90% of the processes within the factory.
Third, channel supply Currently China's fingerprint lock retail distribution business is not yet mature, facing high barriers to channel and transmission costs, and because fingerprint lock products are ahead of schedule, it is difficult to seek breakthroughs in retail distribution. Fingerprint lock into the military engineering market can choose the path: real estate, government office, financial business, hotel rooms and so on. Real estate properties: In recent years, China's real estate industry has developed rapidly, bringing unprecedented opportunities for fingerprint lock market development. The demand for fingerprint locks for real estate properties is large and the number of purchases is large. In Guangzhou, the sales of fingerprint locks for a real estate amount to several million yuan, and the real estate chamber of commerce will continue to develop real estate, as long as the customer is well maintained, there will be continuous. Increased market share and sales performance. Government office and financial business system: The demand for fingerprint locks is small, but the performance requirements and installation quality requirements are relatively strict, and the progress of the project is often relatively slow, and the purchase volume is also small. These units are basically a one-time purchase of fingerprint locks, and salespeople rarely get two sales opportunities from the same customer. Hotel rooms: Currently using a large number of IC card keys, due to a large amount of staff mobility, and fingerprint locks need to enter the fingerprint at the scene, and eliminate after the passengers to leave, the use of the process is too complicated, less convenient than the IC card key, not suitable for hotel housing. Therefore, the sales strategy focusing on real estate is most suitable for the market demand for fingerprint locks.
Fourth, promotional supply Compared to the traditional access control locks, fingerprint lock series of technical products, the application of the advantages is extremely obvious. The uniqueness of the single fingerprint greatly improves the user's performance requirements on security. The unique physiological attachment of the fingerprint completely avoids the hidden dangers of being lost, stolen and copied. These huge advantages make the fingerprint lock technology more and more. It was accepted by people and caused a security revolution on a global scale. With such a broad market prospect, many domestic companies have developed fingerprint security products one after another. However, after several years of market breakthrough, fingerprint locks have not been widely used. Many manufacturers fell to the stage of market guidance and became the martyrs of the fingerprint lock market. The remaining old brands were few.
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