The furniture industry has developed to the present, and it has experienced a long period of 30 years. Now it is entering the "years of standing". The various norms of industry development are gradually becoming clear, the industry characteristics are becoming more and more obvious, and the industry is gradually becoming mature. Nowadays the industry The development performance is mainly in the following aspects of evolution and transformation: First, the formation of furniture factions, the group began to compete for nearly a year or two, although the environment is sluggish, but the furniture industry has bucked the trend, achieving a growth of 11.4%, the total industry The output value reached 650 billion yuan. Yin Xianjian, chairman of the well-known furniture company Shuanghu Furniture, believes that the achievement of this performance is mainly due to the quiet changes in the industrial structure of China's furniture industry, that is, the domestic furniture industry is about to enter the Warring States era. According to industry analysts, the reason why the structure of China's furniture market is undergoing changes is mainly due to the following reasons: First, urbanization will become an important driving force for the rapid development of China's furniture industry in the next 20 years. In addition to the first-tier cities, the demand for second- and third-tier cities will also rise sharply, which will provide sufficient space for the emergence of leading brands. Second, the market pattern of the Beijing, Guangdong, and Sichuan factions is changing. Almost all first-tier companies have begun to deploy to the national market. Third, after more than 20 years of development, China has formed a number of powerful furniture enterprises. These enterprises have accumulated considerable resources in the upstream resources, production capacity, sales channels, etc., and have obvious competitive advantages, and it is easy to produce leading brands. "Although it is a raging pattern, there are many disputes, but some first-line manufacturers with strong capabilities are bound to stand out and become the leading players in this industry. The whole market will form a situation where leading companies, first-line brands and other manufacturers have coexistence." The person answered the reporter calmly. Second, financing and listing, upgrading and upgrading the furniture industry has cultivated a large number of furniture industry workers in the past 20 years, including middle and high-level managers, but why can't the furniture industry break through the status quo? The biggest problem is these early The quality of the entrepreneurs who initiated the opportunistic violence was generally low, lacking cultural literacy, and not understanding normative management. Recently, thousands of employees of the largest furniture company in China have collectively protested. This fact is reflected in the facts. Other small factories are even more ugly. Business owners like to take advantage of opportunism and swindle in Inner Mongolia. The phenomenon of not credibility and tax evasion is very common. Recently, some bosses have been hiding from their debts and not paying back their debts. At the same time, the emergence of commercial circulation giants in the furniture industry has raised the heat of the furniture industry more quickly. The brand display platform and product sales channels have been monopolized. The future development situation is even more terrible for furniture manufacturers. The terrible is the reduction of high returns. The increase in operating costs, after the inertia of the furniture manufacturing enterprises accustomed to a large amount of money is suddenly contained, there must be a large-scale chaos and re-adjustment and shuffling of the industry, and the operation of the business environment under high pressure will surely Bring into a new era of more prosperity. Why should furniture companies go public? Furniture manufacturing is a traditional industry in China. In the past 30 years, China's furniture industry has developed rapidly. However, most of China's furniture enterprises are still in the manufacturing factory mode. A large part of the risk is controlled by dealers. Changes will have a huge impact on the development of the company. The greater the enterprise, the stronger its ability to resist market risks. Therefore, the pursuit of scale has become the main direction of today's and future furniture companies. Furniture companies are also facing full competition in the industrial chain. If they rely on their own accumulation and rolling development, they are far away. Far from meeting the huge capital needs, at this level, it is necessary to insert the wings of capital to achieve expansion at the fastest speed. Therefore, listing is the first choice for furniture companies to break through the current predicament. Listing can quickly raise funds to solve financial problems, listing can enhance the company's brand, and listing can achieve company expansion and standard operation. The furniture industry needs capital intervention. In a financial crisis that has never happened in a hundred years, most SMEs have never felt a panic about the capital chain. Even large furniture companies that have always been “not bad money†have changed their minds and eagerly want to capitalize. Close together. In the field of circulation, for example, Red Star Macalline, which slogan listed in 2012, has been listed on the GEM for a hundred years, Huayuanxuan, etc., and Dafuhao Furniture and Jinsheng Home also have information on listing. Not only in the field of distribution channels, manufacturing, but also in the service field, the Shenzhen Furniture Industry Association has tried to rely on the information on the listing of exhibitions, stores, industrial education colleges, furniture newspapers, etc. Some furniture companies have already implemented management regulations and Pre-market preparation, choosing a good advisor before listing or waiting in line for approval will be an important part of quickly reaching a hope. Third, the store is mature, and the real estate industry is showing signs of industry real estate? According to senior experts in real estate, industrial real estate is based on the premise of national industrial planning guidance and policy support, relying on industry, real estate as a carrier, and building an industrial value chain integration platform, with industrial shops, supporting office buildings, supporting hotels, office buildings. Standardized workshops, exhibition centers, R&D centers, information centers, logistics distribution warehouses, etc. are the development targets, integrating industry resources, integrating R&D, production, display, trading, exhibition, design, communication, promotion, office and financial services. The regional industrial cluster center will create an industrial transaction distribution platform and an integrated trade and circulation network covering hundreds of kilometers and even the world. How much can a town store rent? Taking Guangdong Lecong as an example, a reporter recently learned that the shop in the prime location of the Louvre Furniture Expo Center in Lecong, Guangdong Province, rented a price of 1,800 yuan per square meter per month, far exceeding the furniture store in Guangzhou. Shop rent. The industry believes that this store in the small town of Guangdong mainly benefited from the gathering effect of Lecong's furniture industry, and its rental trend more fully illustrates the investment prospects of industrial shops. At present, in addition to Guangdong Lecong, the industrial commercial real estate model also appeared in Zhejiang Yiwu Small Commodity Wholesale City, Zhejiang Haining Leather City, Hebei Baigou Luggage City and other areas, and derived a number of industrial shops with great commercial value, and greatly promoted The development of the local economy and even the industry in which it is located. It is understood that Zhejiang Yiwu, Zhejiang Haining, Hebei Baigou, Sichuan Chengdu and other industrial gathering places have shown the same industrial retail rent trend. In contrast, with unprecedented control, residential housing prices sideways, sales plummeted, industrial real estate has sprung up, industrial shops and sales have risen steadily, with the implementation of the national 12th Five-Year Plan on industrial upgrading and development strategy, industry Shops will become a hot spot for investment in 2012.
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