The rise of the mobile Internet of Things model has drawn attention from all walks of life

Internet users who are accustomed to surfing the Internet have recently discovered in the major portals that tens of yuan worth of branded bags and 200 yuan of Nokia mobile phones are full of advertising slogans. After they enter the mobile e-commerce site, a large number of products resembling cottages are full. Screen is all. The reporter can not help but sigh, why the decline of mobile Internet e-commerce?

At the end of 2009, Morgan Stanley analyst Mary Mick told us that the mobile internet may be ten times the size of the industry created by the Internet. Everyone standing in front of this trend is concerned about how to dig out from the mobile Internet. True gold and silver. The era of mobile Internet will be a new era. We cannot predict who is the ultimate winner and what the future killer application is. In fact, some subtle differences often determine the success or failure of the future. Maybe there are only one or two families in each area, and perhaps not even one family, but to believe that these "lightning" to break the sky does indicate the direction of the mobile Internet.

Kaifu Lee, Chairman and CEO of Innovation Works, said that in the long run, the profitability of the mobile Internet is positive, and the key lies in the construction of mobile Internet platforms. He suggested that in order to meet the diverse and personalized demands of the public for music, social networking, navigation, and games, operators must also strengthen the customization of terminals in all directions. However, he alone did not mention mobile e-commerce.

The profit pressure and highlights of the mobile internet are particularly evident in the mobile e-commerce field. We found that today's mobile Internet is different from the past, and its rise is 9 times faster than the Internet. In addition to the accumulation of traditional Internet content, the characteristics of terminals represented by mobile phones are also different. On the one hand, the number of users of mobile phones is three times that of PCs. On the other hand, the use frequency of mobile phones is five times that of PCs. Therefore, the mobile Internet will face a market 15 times as large as the Internet. But how do you make money? This requires thinking.

However, in another aspect, while mobile e-commerce is being taken into consideration, another type of mobile Internet of Things business model that relies on the concept of mobile phones and the Internet of Things has recently emerged in Guangzhou. The reporter learned from the organizing committee of the "2011 China's First Mobile Internet of Things Business Conference and Annual Business Innovation Awards Ceremony" held in Guangzhou on May 21 that in Guangzhou, a shopping mall called "Flash Shopping" was recently quietly launched. The model has attracted the attention of the industry.

The reporter found that the "flash-buy" business model cleverly uses a technology called real-name code, consumers only need to see in the magazine, newspapers, DM orders or goods, etc. assigned to the real code, scan through the phone camera Placing orders means that realizing shopping at sight and buying and selling products anywhere can be a habit of shopping in the future.

On April 8, 2011, the Ministry of Finance, the Ministry of Industry and Information Technology jointly issued the Interim Measures for the Management of Special Funds for the Development of the Internet of Things, marking the complete landing of the Internet of Things industry at the national strategic level. However, the reporter found that in the game of the Internet of Things industry, too many appear in the public view are used to large-scale state-owned enterprises with slogans larger than the action, but it is difficult to take the appearance of private enterprises, ordinary entrepreneurs seem unattainable; The grassroots heroes of the Internet era created enormous myths of wealth, not mirages.

However, the bright future of China's mobile Internet of Things market has come to the fore, but this is a road of technological innovation and industrialization based on project accumulation. Companies want to occupy a place in them, they need to have their own key features, do not blindly follow the trend; and for mobile e-commerce, the emergence of the current scene, but also helpless. Where is the road? We need to wait and see.