Whether the property market policy and market volatility will cause the “butterfly effect†of the furniture industry, whether the strong demand for rigid housing purchases can stimulate household consumption, and how companies will respond to changes to find new growth points has become the focus of attention in the furniture industry.
The industry believes that the real estate market has been booming in the past few years, providing sufficient advancement and development space for the furniture industry. The giants of the furniture industry have also completed the transformation and upgrading, and the accumulated energy will surely break out in the future. However, this kind of outbreak requires strong power support: the consumption concept of the new home that people pursue comfortable personality will bring strong purchasing power to the furniture market; once the wait-and-see period of the property market regulation is over, the concentrated outbreak of rigid demand will also drive the home building materials. The sales of the blowout; the large-scale supply of policy rooms will also become the "blue ocean" that furniture companies need to develop in depth.
Property market regulation to promote market development In the past two years, property control policies have been successively introduced. Although many people have a conservative attitude toward the future development of the furniture industry, some insiders believe that the furniture industry is a potential beneficiary of a new round of real estate regulation.
A series of property market regulation policies were introduced to combat real estate speculators. Experts analyze that real estate buyers buy houses for the purpose of appreciation, and there are very few people who actually live. When buying and selling transactions, rough houses are more popular in the market. Therefore, real estate speculators generally do not renovate their houses. It is not a customer in the furniture industry, so those real estate speculators can not bring actual economic benefits to the furniture industry. The dominant group of household consumption is those with rigid demand and improved housing demand, and their demand really affects the sales performance of the furniture industry.
Industry insiders predict that regardless of the outcome of the current property control policy, it is undeniable that investment consumers will become less and less disappear. If the house price starts to fall, the rigid demand will be released after the consumer waits for the mood to decline. The cost of the ordinary people spending on the house is reduced, and naturally the proportion of the decoration will be larger. At that time, the long-term trend of the furniture industry will inevitably improve. Whether it is the home improvement market or the building materials industry, there will be a “retaliation reboundâ€; if the house prices are still in a steady upward state, after a period of wait and see, those consumers who strongly need houses Still will be shot, this part of the people themselves have rigid demand, self-occupation type decoration is bound to promote the furniture consumer market. In order to stabilize the house price, the professional real estate speculators will not lightly pick up the house. They will rent the house for simple decoration and rent it. The large number of vacant houses enter the market is also an increment, so the decoration market is also a big increase. Volume, this part of the market share can not be underestimated.
In addition to the above factors, the strong promotion of affordable housing will reverse the situation and hope to boost furniture consumption.
This year, 10 million sets of affordable housing will be built nationwide. According to the calculation of 50 square meters, there will be a decoration market of 500 million square meters in 2011. In Kunming market, 120,000 sets of affordable housing are expected to be started this year. Housing purchase expenses saved by low-cost housing prices will be transformed into decoration purchasing power and market demand for home building materials.
Consumerism promotes industry demand An authority has conducted a survey that found people buying furniture in five situations: income increase, marriage, residential environment improvement, promotion, and new population additions. These five factors have become more and more effective in our industrialization and urbanization.
For the future development trend of the furniture industry, many people believe that the Chinese have a traditional concept of “home ownershipâ€, and the value-added function of real estate determines the rigid demand for housing, and this self-sustaining demand will inevitably lead to renovation. The need, so from the perspective of demand-determined market, the potential of the future furniture market is still very large.
Li Junming, general manager of Hong Kong Furniture, believes that regardless of the age, people have the desire and requirements to pursue a better life. Due to this potential demand, under the premise of people's growing material living standards, it is a place to build a comfortable and enjoyable home. The purpose of pursuing these constitutes the rigid demand for the development of the furniture industry in the future.
With the improvement of residents' living standards and the continuous innovation of furniture products, the cycle of replacing new home products will be shorter and shorter. Therefore, the future of the furniture market is very broad.
If you don't buy a house, there is no need to renovate the house, and there is no need to buy furniture and decorate the nest. As a downstream industry closely dependent on the real estate industry, the future market prospects of the home industry are closely related to the trend of the real estate market.
Professionals believe that with the development of the city, the transformation of urban villages and the construction of new towns, the real estate volume will continue to be a gradual growth process in the future, which will provide a strong guarantee for the development of the future home industry.
The performance of dealers increased compared with the same period of last year. Although the transaction volume of the property market is constantly changing, the annual sales growth of home building materials dealers also proves the hidden existence of rigid home demand. Xiaobian learned from various decorative building materials enterprises in Kunming that since the first half of this year, the sales performance of most merchants has increased by 20%-30% compared with the same period of last year. Merchants are full of expectation for the future furniture market, and they also do Well prepared, some merchants said that it is expected that the sales volume will double at the end of this year, and this confidence comes from the future furniture potential market.
The industry believes that the real estate market has been booming in the past few years, providing sufficient advancement and development space for the furniture industry. The giants of the furniture industry have also completed the transformation and upgrading, and the accumulated energy will surely break out in the future. However, this kind of outbreak requires strong power support: the consumption concept of the new home that people pursue comfortable personality will bring strong purchasing power to the furniture market; once the wait-and-see period of the property market regulation is over, the concentrated outbreak of rigid demand will also drive the home building materials. The sales of the blowout; the large-scale supply of policy rooms will also become the "blue ocean" that furniture companies need to develop in depth.
Property market regulation to promote market development In the past two years, property control policies have been successively introduced. Although many people have a conservative attitude toward the future development of the furniture industry, some insiders believe that the furniture industry is a potential beneficiary of a new round of real estate regulation.
A series of property market regulation policies were introduced to combat real estate speculators. Experts analyze that real estate buyers buy houses for the purpose of appreciation, and there are very few people who actually live. When buying and selling transactions, rough houses are more popular in the market. Therefore, real estate speculators generally do not renovate their houses. It is not a customer in the furniture industry, so those real estate speculators can not bring actual economic benefits to the furniture industry. The dominant group of household consumption is those with rigid demand and improved housing demand, and their demand really affects the sales performance of the furniture industry.
Industry insiders predict that regardless of the outcome of the current property control policy, it is undeniable that investment consumers will become less and less disappear. If the house price starts to fall, the rigid demand will be released after the consumer waits for the mood to decline. The cost of the ordinary people spending on the house is reduced, and naturally the proportion of the decoration will be larger. At that time, the long-term trend of the furniture industry will inevitably improve. Whether it is the home improvement market or the building materials industry, there will be a “retaliation reboundâ€; if the house prices are still in a steady upward state, after a period of wait and see, those consumers who strongly need houses Still will be shot, this part of the people themselves have rigid demand, self-occupation type decoration is bound to promote the furniture consumer market. In order to stabilize the house price, the professional real estate speculators will not lightly pick up the house. They will rent the house for simple decoration and rent it. The large number of vacant houses enter the market is also an increment, so the decoration market is also a big increase. Volume, this part of the market share can not be underestimated.
In addition to the above factors, the strong promotion of affordable housing will reverse the situation and hope to boost furniture consumption.
This year, 10 million sets of affordable housing will be built nationwide. According to the calculation of 50 square meters, there will be a decoration market of 500 million square meters in 2011. In Kunming market, 120,000 sets of affordable housing are expected to be started this year. Housing purchase expenses saved by low-cost housing prices will be transformed into decoration purchasing power and market demand for home building materials.
Consumerism promotes industry demand An authority has conducted a survey that found people buying furniture in five situations: income increase, marriage, residential environment improvement, promotion, and new population additions. These five factors have become more and more effective in our industrialization and urbanization.
For the future development trend of the furniture industry, many people believe that the Chinese have a traditional concept of “home ownershipâ€, and the value-added function of real estate determines the rigid demand for housing, and this self-sustaining demand will inevitably lead to renovation. The need, so from the perspective of demand-determined market, the potential of the future furniture market is still very large.
Li Junming, general manager of Hong Kong Furniture, believes that regardless of the age, people have the desire and requirements to pursue a better life. Due to this potential demand, under the premise of people's growing material living standards, it is a place to build a comfortable and enjoyable home. The purpose of pursuing these constitutes the rigid demand for the development of the furniture industry in the future.
With the improvement of residents' living standards and the continuous innovation of furniture products, the cycle of replacing new home products will be shorter and shorter. Therefore, the future of the furniture market is very broad.
If you don't buy a house, there is no need to renovate the house, and there is no need to buy furniture and decorate the nest. As a downstream industry closely dependent on the real estate industry, the future market prospects of the home industry are closely related to the trend of the real estate market.
Professionals believe that with the development of the city, the transformation of urban villages and the construction of new towns, the real estate volume will continue to be a gradual growth process in the future, which will provide a strong guarantee for the development of the future home industry.
The performance of dealers increased compared with the same period of last year. Although the transaction volume of the property market is constantly changing, the annual sales growth of home building materials dealers also proves the hidden existence of rigid home demand. Xiaobian learned from various decorative building materials enterprises in Kunming that since the first half of this year, the sales performance of most merchants has increased by 20%-30% compared with the same period of last year. Merchants are full of expectation for the future furniture market, and they also do Well prepared, some merchants said that it is expected that the sales volume will double at the end of this year, and this confidence comes from the future furniture potential market.
SHAOXING ZHENGHONG AUTO PARTS CO.LTD , https://www.kontinental-bearing.com