In recent years, the concept of a large number of furniture customization and factory production has quietly emerged in the national decoration industry. The main reason is to abolish the "carpentry" link in the decoration construction, so as to transfer to the factory production and tailor-made for customers with pollution-free furniture. When this kind of furniture factory customization is combined with a home improvement company, an "integrated decoration" is formed. So, for merchants, how big is the market in this new way across the country? For the vast number of consumers, will this integrated home improvement increase the cost of home improvement for no reason?
Integrated decoration saves many styles
New home decoration, engineering drawing, style design, main material purchase ... Facing the complicated home improvement procedures, we say: let "overall home improvement" help you get all this; furniture configuration, soft decoration matching ... facing endless Choice, we said: Are you still in the era of "passive choice"? "Customized life" has been born.
In this regard, Dongyi Risheng Decoration, which has a world-class woodwork factory, is undoubtedly a typical representative among them. As early as 2007, Dongyi Risheng Decoration Group spent 300 million yuan to build the world-famous world-class woodwork production base in the industry-the German and German woodwork factory, combining the world's most cutting-edge overall design concepts with the world's top home products Integration, to provide Chinese elite class with a complete European fashion style and quality of complete home solutions. While realizing the customization of home series products, all the deconstructive and display wood products of the same process, material, design style, doors, cabinets, wallboards, baseboards, etc. complement each other, so that every detail of the customized space is Naturally.
Speaking of factory-made furniture, Mr. Sun, the general manager of a decorative Haizhu branch from Guangzhou, couldn't conceal his excited expression. Just a few days ago, the new showroom of the head office was officially opened. This showroom is dedicated to displaying some branded factory-made furniture products. This is the result of their cooperation with a furniture manufacturer. For the whole country, Sun also expressed a little regret. Because the custom furniture brand factory is located in Guangzhou, considering the cost factor, the project has not yet been introduced to other cities across the country, but it is definitely said: "This is It is definitely a trend across the country. "
Unlike Mr. Sun, a decoration company from Beijing is ashamed. According to the person in charge, the Beijing company has already begun to promote "integrated home improvement", which greatly saves the time and cost of the owner. Originally it took 60 days to renovate, and now it can be completed in 30 days. According to the person in charge, the company is in talks with several custom-made furniture manufacturers and hopes to launch the project in the near future.
It is understood that the "integrated decoration" currently advocated by the China Building Decoration Association is mainly to abolish the "carpentry" link in traditional home improvement, move the original carpentry site construction to the factory, measure it by technicians, and then the in production. Since it covers the main contents such as whole cabinets, closet doors, walk-in dressing rooms, bathroom cabinets, custom-made furniture, wall and floor materials, it can basically realize the "one-stop" service of decoration construction.
The reporter found a custom-made home furnishing company, gathered in the street of custom-made furniture on the top of the mountain in Guangzhou's Yuancun Village. The facade with the slogan "Full House Furniture Customizing Expert" seemed very conspicuous. However, according to the shopping guide, they can do all the woodworking furniture in the current home improvement consumption, and customers will come to order every day for nearly half a month after opening. Ou Jie, deputy general manager of the Yadis brand, told reporters that he had just participated in the Canton Fair, and some Italian merchants very much agreed with the idea of ​​factory-made furniture. Ou Jie believes that furniture customization is not new, the key is factory production. The reason why it is just now emerging is mainly due to the development of high-tech, able to cope with a variety of complex sizes. At the same time, the flexibility of custom furniture styles can overcome the rigidity of the purchase, the standardized production is supervised by the quality supervision department, and the roughness of the carpentry can be avoided.
Many concerns about integration with home improvement companies
So, can the national furniture factory customization be smoothly integrated with the decoration company? What resistance will there be?
According to statistics, the output value of home improvement created by the country last year exceeded 250 billion yuan, again showing that the home improvement market still has huge appeal. For this reason, industry insiders analyzed that the rise of integrated home improvement is an inevitable trend in the country, but the main problem now is how to integrate furniture custom manufacturers and decoration companies. Because few decoration companies will invest in building furniture factories by themselves, and as a customized furniture factory, there is no need to invest money to open a decoration company. If the two can balance the benefits, it will definitely improve the overall level of the decoration industry.
It is understood that the construction team of the decoration company is mainly composed of 4 parts: hydroelectric, bricklayer, woodworker and oiler.
An engineering person in charge of the decoration company, who asked not to be named, said that the integration of home improvement is to abolish the traditional carpentry and transfer the furniture production to the machine, which in fact poses a great threat to the majority of decoration companies. On the surface, this is to save personnel costs for the decoration company, but for those local decoration companies with deep roots, the company itself has not only fed a group of woodworkers, but also brought a lot of profits to the company. Return. At present, in the decoration, carpentry accounts for 1/2 of the work, which is also a big price. More importantly, the carpentry system is relatively fragmented, and the income system based on points is generally adopted. The master carpenter is involved in the dual interests of building materials distributors and decoration companies.
Donghu Garden in Baiyun District [Latest News Price Unit Reviews] An owner surnamed Zhao described this experience: During the decoration process, there are often carpenter masters recommending us to do more things, sometimes they even make their own claims to help us Buy some plates, but take care of everyone's harmony, we can only tolerate this kind of behavior.
It can be seen from this that the emerging emergence of customized factory furniture can make woodworking operations more transparent and undoubtedly put pressure on the relatively hidden traditional woodworking market. However, XX decoration company does not think so. He said that there are more than 6,000 home improvement organizations in Guangzhou, which is inevitable. A good home improvement company is not thinking about how to wipe the oil on customers, but hopes to save money, time and effort for customers, so I believe that the "factory customization" concept we are advocating should be able to integrate smoothly with some branded home improvement companies.
The cost of integrated decoration has increased slightly
For ordinary people, any new consumption method is a good thing, but not accepted, but ultimately depends on cost performance. I would like to ask, if you really choose integrated decoration, will the cost of decoration for consumers increase?
"It will increase a little bit within the range that consumers can afford, but it will not be too much." The person in charge of XX Decoration Guangzhou Haizhu Branch said, "In fact, cooperation with furniture factories saves our labor costs, and for customers Say, mainly to save their time. "
The person in charge of Guangzhou Haizhu Branch of XX Decoration did not deny that the price will increase. According to the model of XX decoration in Guangzhou, he calculated an account for the reporter. Once an integration cooperation agreement with the furniture factory is reached, they will set up a special exhibition hall in the company and promote and promote it. Among them, the company's cost will increase, this part of the cost will be partly transferred to the product, and the rest will be internally digested by the company. For example, the market price of the wardrobe supplied by the furniture factory is 800 yuan, but the supply price is 700 yuan. We will still provide the market price to consumers. The difference between them will be used to fill the promotion cost, and other costs will not change .
Then, in accordance with the existing furniture custom factory standard, to complete a set of 150 square meters of commercial housing complete furniture customization (including cabinets, wardrobes, bookcases, coat cabinets and hall cabinets), how much does it cost? According to Yadisioujie, consumption is about 20,000-30,000 yuan per salary, and basic price for high-end consumption is 30,000-40,000 yuan. The reporter learned from the decoration company that the general price (excluding the main materials) of a 150-square-meter commercial house is about 80,000-100,000 yuan. Statement: The posting of this article on Sina.com is for the purpose of transmitting more information, and does not mean endorsing its views or confirming its description.
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