The demand for hardware tools greatly increased how companies seize opportunities

Whether in the global tool market or the Chinese tool market, the application of manual tools has a wide range of applications and the demand exceeds imagination. Hand tools are also widely used in the automotive maintenance industry. The rapid increase in car ownership in the past two years has led to an increase in the automotive aftermarket, especially in the automotive maintenance market. According to the data, in terms of China’s automobile ownership, it has exceeded 35 million vehicles, of which private cars have exceeded 18 million, and new cars in the last 4 years accounted for 60% of them.

The demand for hardware tools greatly increased how companies seize opportunities

Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the prevailing view in the world, the profit generated by the automobile aftermarket is about 7:3 compared with the relative pre-market. In the entire automotive industry chain, the profits generated by the post-market are at least more than double that of the pre-market.

From the point of view of sales profits, 50% to 60% of profits in mature foreign auto markets are generated in the service sector. After China's auto service market will be a geometric blowout, according to the deduction of 2011 market size will reach more than 35 billion yuan. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year.

In this regard, China's tool hardware in the face of rapid growth in the market, we must seize the opportunity to quickly occupy or expand the market, the following points should pay attention.

Clearly focus on development and promote industrial restructuring and upgrading

We will vigorously develop electric tools, hand tools, measuring tools, distance meters, pneumatic tools, garden tools, and desktop tools, focusing on the development of high-end and sophisticated combination tools, car tools, construction hardware, kitchen appliances, and other products to speed up the formation of multiple varieties. , multi-standard, serialized core technologies and products with independent intellectual property rights.

Enhance independent innovation, especially technological innovation

Accelerate the establishment of a technological innovation system that combines enterprises as the main body, production, education and research. During the “Twelfth Five-Year Plan” period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.

Encourage both domestic and foreign sales to be taken into account

Under the circumstances of strengthening independent innovation and creating their own brands, enterprises actively participate in domestic and foreign sales, walk on two legs, and have two markets simultaneously. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.

Establish channels, brand promotion and maintenance

With good products and quality assurance, it is particularly important to carry out proper brand promotion. You can establish your own sales channels in the country, promote marketing through agents, and cooperate with the media, etc. A lot of this requires companies to work hard to find the right way. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority.

The key points for development, the promotion of transformation and upgrading of industrial structure, and the enhancement of independent innovation, especially technological innovation, are aimed at strengthening the strength of the enterprise itself; both markets are concurrently established, and the establishment of channels, brand promotion and maintenance can occupy external market share. Doing a good job inside and out, in the increasingly fierce market competition and rapid growth in the market, in order to better get a cup of tea.

When necessary, each use unit can directly confirm with the manufacturer through telephone.