Sponsored by Chengdu Municipal People's Government, Sichuan Provincial Department of Commerce, undertook by the China Council for the Promotion of International Trade Chengdu Branch, Sichuan Furniture Import and Export Chamber of Commerce, Sichuan Furniture Industry Chamber of Commerce as a strategic cooperation unit; Chengdu Bayi Furniture City, Taipingyuan Furniture Square Supporters of the eleventh Chengdu international furniture industry Exhibition, to "create a high-end furniture industry, sharing green pastoral life" as the theme of the show on July 6, 2010 successfully concluded in Chengdu Century City new international convention and Exhibition Center. This also means that Chengdu Furniture Fair, after entering a new historical starting point, began to carry a new mission and aim at new goals.
The 11th Chengdu International Furniture Industry Exhibition (hereinafter referred to as "Chengdu Furniture Exhibition") invited Zhu Changling, Vice Chairman of China Furniture Association, Xie Kaihua, Director of Sichuan Provincial Department of Commerce, Wang Zhonglin, Vice Mayor of Chengdu Municipal People's Government, and Chengdu Municipal People's Government Deputy Secretary-General Shi Jiang, Chen Lin, Director of Chengdu Expo Bureau and other leaders and guests attended the opening ceremony, and also attended the opening ceremony were the president and secretary general of the family associations from all over the country; the four major furniture trade capitals in China ( Western China Furniture Trade Capital - Chengdu, Northern China Furniture Trade Capital - Hebei Xianghe, China Furniture Trade Capital - Guangdong Lecong, Eastern China Furniture Trade Capital - Jiangsu Likou ) ; responsible for overseas furniture industry representative, overseas resident in Chengdu Representatives of business organizations. With Vice Chairman Zhu Changling, Director Xie Kaihua and Deputy Mayor Wang Zhonglin jointly launching the opening ceremony installation, the Chengdu Furniture Fair officially opened.
The Chengdu Furniture Fair frequently showed many highlights. Compared with previous exhibitions, this furniture exhibition has an extended influence.
(One) Â Â Â Â Â Â Â Â Â Â Â Â Chengdu Furniture Fair has been cultivating for eleven years, creating the glory of "Chengdu"
   Nine indoor exhibition halls of the eleventh session of the total opening of the Chengdu Furniture Fair, where the new exhibition hall 1 to 7 for the finished furniture museum professionals, 8, 9 Hall woodworking machinery and raw materials for the museum professionals, due to the requirement to participate in the show business Too many, for the first time, the organizer launched 5 outdoor exhibition areas in the square in front of the convention center , with a total of 9 professional exhibition halls plus 4 outdoor exhibition areas, with a total exhibition area of ​​more than 110,000 square meters, an increase of 37.5% year-on-year ; more than 600 exhibitors , A year-on-year increase of 50% ; a total of more than 5,500 booths , a year-on-year increase of 37.5% ; a total of 110,000 professional buyers at home and abroad , the exhibition reached a purchase and sales agreement of more than 6 billion yuan, a year-on-year increase of 350%; a comprehensive international exhibition; The amount of orders reached after ordering and the medium- and long-term benefits generated after the exhibition exceeded 30 billion. In addition, Chengdu ’s subsidiary benefits such as tourism, accommodation, and catering are even more immeasurable.
Chengdu Furniture Fair has developed into the most authoritative trading platform for the Midwestern furniture industry in China and the information platform for the latest furniture information released by the Midwestern China to the country. It is currently the largest professional trade show in Chengdu and the largest and highest grade in the Midwestern China. The highest professional furniture exhibition. The exhibition has been widely concerned by the furniture industry at home and abroad and highly recognized by the exhibition industry. And it has a far-reaching impact on the production and sales of domestic furniture, especially western furniture. The unprecedented popularity and business opportunities of this exhibition, in the current downturn of the domestic furniture industry, has caused great shock to the domestic industry and has been called "Chengdu Miracle" by many people in the industry.
Chengdu Furniture Fair has been developing with the Chengdu furniture industry for ten years. The ten years of hard work have created a group of "Chengdu-made" furniture brilliance. There are 130 domestic well-known local "Chengdu-made" enterprises such as Quanyou, Pioneer, South, and Good Scenery. 'S participation laid a good foundation for the successful opening of this exhibition. At the same time, the competition of foreign brand enterprises on the same stage has added a lot to this exhibition. Shanghai Huidian, Dongguan Meicheng, Chongqing Norman and other foreign brands have joined strongly, injecting fresh elements into this furniture exhibition. The participation of Singapore Creative Furniture, French European Antique Furniture and other companies has laid the foundation and opened the situation for the international brand development of Chengdu Furniture Fair.
Although the exhibition area of ​​Chengdu Furniture Fair has been greatly improved, it is still far from meeting the needs of many companies. The organizing committee has to strictly control the exhibition area of ​​individual companies in order to allow more companies to participate. Even so, demand still stands approximately 20,000 square meters gap. The Guangdong Machinery Industry Group Exhibitors organized by the Dongguan Machinery Association had to choose to come again next year due to the 2,500 square meters of exhibition area that could not be coordinated; the enterprise groups organized by the Qingdao Machinery Association did not fully participate due to the limited number of booths. A total of 50 booths will be exhibited by leading machinery companies , and further cooperation will be discussed next year during the exhibition period.
(two) Â Â Â Â Â Â Â Â Â Â Â Â The number of people during the exhibition period increased by 54% year-on-year .
   On the basis of improving the quality of exhibiting companies at the Eleventh Furniture Fair, inviting professional distributors is still the primary task of the show. The furniture exhibition investment team has carried out promotion and promotion work in the furniture industry distribution centers in more than 20 cities at home and abroad, including France, Italy, Malaysia, Shenzhen, Guangzhou, Dongguan, Beijing, Xianghe, Shanghai, Jinan, Dalian, Shengfang, Zhengzhou, etc. Various publicity methods include professional exhibitions, outdoor advertisements, professional magazines, exhibition newsletters, e-mails, phone messages and other promotional methods. The organizing committee has set up a number of investment promotion teams to go to Shaanxi, Yunnan, Henan, Hebei, Shandong, Zhejiang and other more than 20 provinces and cities to carry out key investment promotion campaigns. Appreciation, and established cooperative relations with local associations and shopping malls in many provinces and cities.
   While focusing on domestic investment promotion, the current furniture exhibition also increased overseas promotion efforts. The exhibition period attracted industry professionals from Canada, Singapore, Malaysia, Russia, Algeria, Italy and other countries to visit and purchase. It is worth noting that all enterprises have expressed that the quality of customers received this year has been greatly improved, and more and more large customers. Many high-end customers from East China, coastal areas, Hong Kong, Taiwan and even overseas have expressed their intention to cooperate with enterprises. . For example, Cambridge has added many customers in Jiangsu and Zhejiang, and Tnell has received orders from Australia, Singapore, Russia, Hong Kong and other countries and regions. Hongyou Furniture also received professional buyers from the United States, Singapore, Hong Kong and other countries and regions, and also opened up the domestic market in East China and coastal areas. Haodi also recruited a 3600 square meter flagship store in Shandong . Dibiao, Dinggao, Xinzhiyuan, Qicaixuan and other enterprises have settled down with Red Star Macalline, Yuexing, Ouyada, Fusenmei and other high-end stores to negotiate. This means that this Chengdu Furniture Fair has achieved tangible results in promoting Chengdu furniture companies to develop domestic primary markets and even global markets, as well as entering high-end stores. According to statistics, 83% of exhibitors who signed more than 20 million pieces of furniture in this exhibition show that the satisfaction of exhibitors is as high as 95% .
The four- day exhibition received more than 170,000 visitors, including more than 110,000 professional buyers ; the number of visitors during the exhibition period increased by 54% compared with last year .
(3) Relying on the industry and promoting industrial development, Chengdu Furniture Fair has become a powerful booster for building Chengdu furniture regional brand.
The ten-year development of Chengdu International Furniture Industry Exhibition has concentrated on the rapid development of Chengdu furniture industry in the past three decades, and has witnessed the pride of Chengdu furniture people. Chengdu Furniture has developed from the earliest workshop-style processing to the third largest furniture production base of Chinese furniture today. The largest panel furniture production enterprise in the country, represented by Quanyou and Pocket Pearl, has emerged, which constitutes the country's largest panel furniture production base. The Chengdu furniture industry has long been recognized as a low-end industry, and in recent years, through the rapid upgrade of the industry and the construction of a powerful display trading platform through the Chengdu Furniture Exhibition, the Chengdu furniture industry in terms of design, production, environmental protection, etc. Gradually moving closer to internationalization, more than 120 furniture manufacturing enterprises in Chengdu have established furniture R & D centers. Individual companies such as Langdu and Huidian also hired famous furniture designers from Italy and Sweden, Quanyou, Nanfang and Ougli. Companies such as Seoul are the first to launch low-carbon furniture and successfully inject green technology into Chengdu furniture. The furniture industry at home and abroad is paying more and more attention to the Chengdu Furniture Fair. This year, the organizing committee teamed up with the Sichuan Furniture Import and Export Chamber of Commerce to contact Red Star Macalline to complete the cooperation framework for the overall Chengdu brand furniture in Red Star Macalline with Zhejiang Province as a pilot. Realized the overall strategic breakthrough of Chengdu furniture regional brand. Chengdu Furniture Fair has become a powerful booster for building Chengdu furniture regional brand.
(4) China Home Furnishing Industry President Forum will land at Chengdu Furniture Fair next year
With the continuous improvement of the scale and influence of the Chengdu Furniture Fair, the Chengdu Furniture Fair held in July each year has become the focus and established itinerary of domestic and foreign industry professionals. The Chengdu Furniture Fair relies on the industry and promotes the development of the industry to make the Chengdu Furniture Industry Zone The brand image has reached an unprecedented new height. In addition to the delegation of the Secretary-General of more than 30 provincial and municipal furniture industry associations led by the China Furniture Association , the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce also brought the national furniture industry circulation section and production section. More than 20 leading figures visited the Chengdu Furniture Fair and attended the exhibition forum. Both expressed a high evaluation of Chengdu Furniture Fair and the rapid development of Chengdu's furniture industry, both unexpectedly and unexpectedly. Zhang Chuanxi, Executive Chairman and Secretary-General of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, announced at the exhibition forum that it gathered the top figures in the furniture distribution industry and manufacturing industry, and was the next president of the China Home Furnishing Industry Forum in Davos , the domestic home furnishing industry. The landing of Chengdu Furniture Fair will further promote the promotion of Chengdu Furniture Fair and the regional brand influence and added value of Chengdu Furniture Industry.
(V) Industry resources quickly gather to Chengdu Furniture Exhibition
From the 2008 earthquake to the financial crisis in 2009 and the shrinking furniture industry this year, the "Chengdu Miracle" is the unanimous evaluation given by the domestic and foreign furniture industry to the Chengdu Furniture Fair and the Chengdu furniture industry for three years. From 3 years ago, the industry doubted whether Chengdu furniture Can withstand this hurdle, and this year's exhibition completely subverts the domestic and foreign industry's perception of Chengdu Furniture Fair and Chengdu Furniture Industry. Chengdu Furniture Fair completed the first upgrade in the new decade, and the success of the exhibition led The rapid development of the industry has brought together industry resources at this exhibition. During the exhibition period, more than 30 domestic and foreign industry organizations and business associations expressed their willingness to cooperate with Chengdu Furniture Fair, covering many fields such as exhibition, investment, and publicity. Chengdu The furniture exhibition ushered in a new era.
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