Hu Weidong, Chairman of Si Ke Xin Furniture Co., Ltd.
The "Da Vinci" incident has aroused the enthusiastic attention of the people of the whole country. It has brought a lot of shock to the entire furniture industry. Apart from seeing the status quo of some imported brands, which are actually difficult to be under the prestigious name, we Pay more attention to the impact of this incident on the national brand of Chinese furniture. How can national brands that have been affected by imported brands improve their brand image for a long time?
Specially plan special reports on national brand revitalization, and conduct exclusive interviews with Chinese national brand entrepreneurs to create a new image of national brands through them.
The Da Vinci incident triggered a crisis of integrity in the furniture industry
[Reporter]: I am very glad that Mr. Hu can accept our interview with Sohu. First of all, I would like to talk to Hu Zong about the recent hot events in the furniture industry. It is the incident of Da Vinci. I don’t know what Hu thinks about this incident.
[Hu Weidong]: The occurrence of the Da Vinci incident has reduced consumer trust in high-end furniture. This event, especially some high-end consumers, has a special respect for the so-called foreign brands. I think this thing will happen sooner or later. I have said it many years ago. The so-called foreign brands are actually unfavorable for the construction of Chinese furniture brands. Now China is the country that manufactures furniture. In terms of cars, Mercedes-Benz and BMW can produce in China. In our own country, China is a place where there are so many skilled craftsmen. We have the ability to do these high-end furniture. Some businessmen may be profit-seeking, seeing such a trend, consumers think that buying foreign brands is very good. So I think this will happen. This is a lack of integrity.
[Reporter]: Many people think that after this kind of thing happens, it will have an impact on both imported furniture and domestic furniture. What impact do you think will have a specific impact?
[Hu Weidong]: The impact is definitely there, but I am looking at it from a positive perspective, at least to let consumers understand that the so-called foreign brands are not genuine, this is also a good promotion for national brands. effect.
[Reporter]: Now that national brands and imported brands, in terms of furniture products, is there a gap between the two?
[Hu Weidong]: At present, from the perspective of manufacturing process and capabilities, there is not much difference between China and the world's leading brands. There may be a little gap in research and development.
National brands need to rely on entrepreneurs to operate the concept of integrity and also need to change
[Reporter]: Si Kexin is also China's own brand. What do you think is the biggest characteristic of Si Kexin as a national brand?
[Hu Weidong]: It should be said that our characteristics, the quality of our products is still relatively good, and also reached the international standards.
[Reporter]: In fact, not only the quality problems of furniture products, but also many problems like food, you as an entrepreneur, in the production and operation process, how to ensure product quality and integrity management?
[Hu Weidong]: The safety of the furniture you provide to ordinary people. Nowadays, many problems, many falsehoods, including some superficial and internal inconsistencies, are ultimately the responsibility and integrity of an entrepreneur. This is the lack of integrity, as well as the interests of the control, so many people take risks. This thing is not only for the industry, but for the products made in China, everyone has to learn something.
[Reporter]: How do we improve the status of Chinese-made national brands?
[Hu Weidong]: On the big side, for example, the guidance of the media is very important. Like Japan and South Korea, they are in a certain era, all Japanese do not buy Japanese products, they also buy imported products, and their products made in China are also branded with foreign brands. However, in the 1970s, they awakened. At that time, Japan’s national consumption changed, and the change of consumer attitudes greatly helped national brands. South Korea is the same. In 1992, Koreans increased their confidence in this domestic product during the period, which made some Korean brands take the world brand.
From this incident, consumers can be told that as a furniture in a traditional industry, Chinese furniture manufacturers are fully capable of achieving the same level of international synchronization, including environmental issues and quality problems. Therefore, it is not necessary to spend the kind of money, five times, ten times the price to buy fake foreign goods, is a big irony for those who buy themselves. And now in the sales of furniture, consumers do not understand professional things, are listening to furniture shopping guides, I also recommend that consumers do not listen to the guides when choosing a product, or to be rational Go to analysis. If you have a little bit of professional knowledge, you will not suffer from it, or you should consume it rationally.
China's furniture has a high-speed development market for ten years
[Reporter]: This year is the beginning of 2011, the new century and the new decade, so I want to review the history of our enterprise development with Hu Dong. I know that Sco is founded in 1999.
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