Problems still exist in furniture companies' trial of e-commerce furniture online shopping

The enthusiasm of furniture , home appliances and other industries to enter e-commerce was completely burned by the sales of 19.1 billion yuan in the "Double 11" and "Tmall" . On the day of "Double 11" alone, the total sales of furniture category e-commerce was close to 300 million yuan. Although the sales performance of the "Double 12" in the past has been mediocre, it is undeniable that more and more furniture merchants have begun to break the traditional marketing model and enter the online platform. For young people, buying furniture online has become one of the most popular ways to buy furniture nowadays. However, people in the industry believe that the development of online shopping for furniture in China is still in the growth stage, and there are still many problems.

Furniture companies test water e-commerce

In an era where information technology is so developed, online shopping has become the main way for young people to consume. The “fool-style” operation with just a click of a product allows consumers to save a lot of time without having to choose from hundreds of real goods. .

More than just clothes and shoes, more and more young people are beginning to use online shopping when buying large household items. In the home building materials section of Taobao.com, you can see that although some products are expensive, the sales performance is still good in terms of volume. Taking the sofa as an example, the monthly sales volume of a two-person sofa suitable for a small apartment has reached as many as 186 sets, and the sales volume of general products in 30 days is also about 5-10 sets. For merchants, entering the e-commerce platform and synchronizing sales with the network can not only increase sales performance, but also increase the visibility of the store.

Furniture online shopping is also very economical, and can even save 1/3 than buying in a furniture store . Why are the spreads of the same products so large? Furniture industry insiders told reporters that the main reason is the cost of rent. "Furniture, especially commodities such as beds, are large in size and occupy a large area. These few square meters will cost a lot of store rent a day, and these costs will definitely be passed on to consumers, so suburban furniture It ’s cheaper than in the city, and the furniture in the place of origin is cheaper than the place of sale. Moreover, buying furniture online uses factory direct sales, which saves both the dealer link and the sales staff commission.

The furniture industry, market demand along with the property market tightening and remains in the doldrums, but the absolute excess area furniture stores, resulting in the industry's business increasingly difficult, stores closed their doors one after another the news. Facing the sluggishness of the industry, industry insiders believe that furniture companies are also trying to find a way to "help themselves" by testing the e-commerce sales channel.

There are still problems with furniture online shopping

The market potential of furniture online shopping has been further tapped along with the increase in the number of netizens in China . However, the "hidden risks" in the process of buying furniture online have left consumers with confusion. Consumer Ms. Cao said that online shopping for furniture always suffers from experience defects. Recently, I have heard that too many people have problems shopping for furniture on Taobao. Although they are renovating their houses, whether they buy furniture online should be carefully considered.

Although the furniture online shopping platform is complete in type, easy to find and affordable, but there are still many problems in the process of product display, logistics transportation, transportation and installation. Only the pictures and instructions on the website show the characteristics of the furniture, which is really easy to find in logistics, Disputes over materials and colors.

How to assemble furniture in the hands of consumers is also a problem. College student Xiao Li bought a detachable wooden bookcase online, the price is half cheaper than the physical store, but after the arrival, Xiao Li was surprised, there were wood chips in front of him, two pages of instructions for people Dazzled. It takes a lot of time to go to the hardware store to buy tools such as screwdrivers. It takes only three or four hours to put the cabinets together. "Originally, I wanted to save time online, but it might be better to go to a physical store to save time and effort."

The delivery of furniture after online purchase is also an important link. As can be seen from the major e-commerce platforms, the purchase and sales of building materials and furniture are different from other products. There are many choices in the "delivery installation" item. Taking a certain brand wardrobe as an example, there is no need to pay logistics costs for the delivery to Jinan. The delivery to the downstairs will be charged an additional 150 yuan, and the delivery to the downstairs and An additional 210 yuan will be charged for moving to the home. If installation is required, an additional 30 yuan will be charged on the basis of 210 yuan. In other words, a wardrobe light logistics and installation costs 240 yuan.

People in the furniture industry believe that, at present, there are still many hidden dangers in furniture online shopping. When furniture products do not match the photos, the quality of the furniture is difficult to guarantee, and the after-sales cannot be guaranteed, consumers should not swallow their hearts and should actively negotiate with the furniture seller. , Strive to solve the problem in the first place.