New World: Creating "Core" Cultivated Things Network

Launching the world's first two-dimensional code chip At present, Newland focuses on three industries: Internet of Things, communications, and environmental protection. The Internet of Things is the key, accounting for 50% to 60% of its revenue. From 2009 to 2010, the New World gradually became clear and positioned the Internet of Things strategy, developed the “one-of-a-kind” IoT perception-aware core technologies and products, and “two-winged” IoT applications, the Internet of Things business model innovation.

The birth of the world's first two-dimensional code decoder chip in the New World has attracted the attention of the industry. Wang Jing, president of the New World, said that the world's first chip compared with similar foreign products has the characteristics of fast reading speed and greatly reduced cost, with very strict patent protection, high security barriers, and a wide range of industrial applications.

The New World's two-dimensional code reading technology and chip technology are the core technologies and key support for enterprises in the perception layer of the Internet of Things. It is understood that the world’s first two-dimensional code decoding chip introduced by the New World can improve bar code reading performance by tens of times, which will greatly reduce the application threshold of the two-dimensional code technology in various fields and generate a large number of two-dimensional code objects. The networking business model and innovative applications in various industries signify that the Chinese have entered the international leading ranks in the core technology of two-dimensional code.

In order to better protect its own core technologies and participate in global competition, at the beginning of the development of the “Chinese core” QR code, New World joined hands with Taiwan’s well-known IP consulting company Expo Technology Group to carry out an international level IP patent distribution work around 2D. The code chip proposed 120 patent applications (60 invention patents and 60 utility model patents). As of June 30, 2011, 60 patents for two-dimensional code chips and utility models have all been approved by the State Intellectual Property Office, and 60 patents for inventions have all entered the stage of substantive examination.

Wang Jing believes that as the basis of the Internet of Things, RFID and two-dimensional code have their own advantages. The two are not alternative relationships. RFID is convenient and has a long distance of perception, but it has a high cost. “RFID patents are basically in the United States, so the cost is hard to reduce, but we have completely independent intellectual property rights in the bar code technology. With the progress of bar code technology, the reading rate is getting higher and higher, coupled with the lower cost, the application will become more and more ."she says.

The development of new applications "If we say that the financial business card era was born in the New World, then the era of non-card, innovative business will promote the second takeoff of the New World. In the U era, Internet of Things applications are everywhere." Wang Jing told reporters. The key to the Internet of Things is application. At present, the New World is at the forefront in terms of source tracking, car networking and mobile payment.

Wang Jing paid great attention to the car networking business. On the day the reporter interviewed her, she was meeting with the staff of the car networking department. She said that car networking is an integral part of the Internet of Things, and it is also an important part of the intelligent transportation and smart city in the era of the Internet of Things. The New World’s car network can provide bus companies with a GPS bus intelligent dispatch system, which can provide official vehicles with a “three-in-one” management model of “science and technology, management, and service” to realize intelligent vehicle management, real-time monitoring, and various information services. Taking the public transport system as an example, the intelligent system can be flexibly dispatched and equipped with real-time monitoring screens. The dispatching staff of the management center can know the running time and running position of each bus in real time. If the bus is stuck on the road, the dispatcher can adjust the departure interval according to the road blocking situation to reduce the waiting time of the occupants.

For the general public, the Vehicular Network will bring great convenience to the public and truly reach the “human and vehicle integration” realm. Passengers can stay at home without leaving their homes and use the computer network to check the real-time conditions of public transport. Go out plan.