Nanan Light Textile Shoe Clothing “Dive” Force

Build a 50 billion yuan textile and apparel industry cluster, which is another new goal put forward by Nanan. In the year of rabbit counting, Nanan's textile and footwear industry is embarking on a differentiated "low profile" line: functional products hit the market and children's brands open up new roads.

Exports increased by more than 30%

After more than 30 years of cultivation and development, light textile and footwear have become the Quanzhou economy's "watch-to-home skills". The capital market is affixed with the "Quanzhou plate" label for light textile footwear. Especially Jinjiang and Shishi are famous both at home and abroad for their large number of brands. And Nanan, who drinks with the Jinjiang River, has only a few shoes and clothing brands. However, people in the industry said that Nanan Light Textile Shoes has long “dive” and has already formed an industry with over 10 billion yuan. For example, Wanjiamei, which is a brand-name clothing company, is a giant in the knitting industry. Last year, the tax payment exceeded 10 million yuan, and it has now been listed as a major listed reserve company. Statistics from the Nan'an Bureau of Statistics are even more convincing: In the first eight months of this year, the export value of footwear and apparel textiles achieved 4.127 billion yuan, a year-on-year increase of 34.2%.

Diving development after the striker

At about 5 pm on the 14th, the reporter entered the office of the president of the Fujian Feiyue Shoes Co., Ltd., but the scene was that 7 people were discussing the shoes around a table. "Using this color of jewelry may be more coordinated." I saw the chairman Fu Sun-hwan in one hand holding a shoe-like, one hand holding a piece of a well-cut uppers, constantly marking.

As early as three years ago during the global financial crisis, the reporter also interviewed Fu Sunhuan. When he flew over the footwear company was trying to push brand products, and opened stores in Nan'an City. After three years, Fu Sunhuan was adjusting the direction of development. In Fu Sunhwan's office, the reporter saw three health shoes. Yuan Shijun, a deputy general manager of the company, introduced that this pair of shoes has applied for more than 10 patents. Due to the use of natural rubber and plastic, it is one-fifth lighter than ordinary shoes and three to five times longer than ordinary shoes. "The core material and structure have been completely resolved, as long as the improvement of the late jewelry, upper protection details." Yuan Shijun said, because do not use glue, save labor, production cost, save one-third, material costs are also reduced One of the products has been exported to Japan, South Korea and Other countries.

Children's products industry thrive

It is undeniable that Nanan enterprises are slightly inferior to Jinjiang and Shishi counterparts in the creation of adult shoes and clothing products. However, in the area of ​​children's products, Nanan enterprises have justly picked up the banner. Hong Yu enjoys the reputation of “China's children's clothing town” and there are also a large number of well-known brands in Nan’an: Bang Deng, Zuyou, Qi Bohui, Blue Cat, Cambridge, South China Dragon...

According to industry sources, the children's products industry, like thriving children, has become the most growing landscape of the Nan'an textile and apparel industry. From cartoon endorsements to celebrity endorsements, from the mere expansion of children's shoes to the launching of the apparel project, a stock market "new whirlwind" was created.

According to analysis by authoritative organizations, from 2005 to 2015, the country’s child birth rate continues to rise, and child consumption accounts for 20%–30% of household consumption. We are optimistic about the broad prospects of the children's products market. Like other Nan'an children's brands, South China Dragon will make more efforts next year. “We must continue to enrich the connotation of the story and avoid the old tune.” Chen Zhongxing revealed that in addition to the “Black Cat Sergeant” sequel to be filmed next year, he plans to build an animation city in Nan’an, which is currently undergoing project feasibility analysis.