Recovering the unspoken rules of today's decoration market has become a situation. You may have heard of it, but you may not know that there are other amazing inside stories in the building materials industry. Some people claim that "counterfeiting has become the consensus of the paint industry," and consumers, because they do not understand it, will be treated as a target for "rest assured".
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Exposure: Stunning Insider in Coatings Market Makes Consumers Unstoppable
Insider 1: Unknown, most people only use two or three brands
"Examine your question. If you go to buy paint, what brand do you know in addition to ** brand and ** brand?" Mr. Zhao's sentence made reporters unable to answer. He said that most people only know about two or three brands, but their prices are high and they are not suitable for ordinary consumers.
It is understood that China's paint industry has more than 30 first-line brands, more than 8,000 production companies, there are "high-end goods," and more is for the average consumer "middle-end goods." However, the consumption pattern is not normal. Everyone buys a brand with a very high price, but ignores a large number of other brands. "Everyone likes to drink Maotai, which is very expensive, and I don't know there are other wines!"
As a result, there was another strange phenomenon in the market. There were a large number of counterfeit and fake products that counterfeited the two or three brands. The prices varied and met the "brand name needs" of customers at different levels.
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