In the face of difficult to adjust the door and window market, diversified development has become the best "good medicine" for door and window companies to solve headache problems. To this end, doors and windows companies must also start from the needs of consumer groups, integrate their ideas into products effectively, demonstrate them in a diversified attitude, form a clear identification in the competition, and help themselves establish a foothold in fierce competition.

The diversification of consumer demand for doors and windows is a trend

McKinsey has maintained long-term research on Chinese consumers. As early as a few years ago, McKinsey issued a signal of changes in the consumer decision-making process. In some reports, China's rising mainstream consumer groups were divided into poor consumer groups and value consumers. Group, mainstream consumer groups, and wealthy consumer groups. The expansion of middle-class consumers, the continued growth of the mass of the affluent consumer groups, and the increasing proportion of knowledge-based consumers, changes in this consumer group have affected the purchase and renovation of windows and doors, such as more and more people do not The brand awareness of doors and windows is used as the most important factor in purchasing judgment. It will take into account the brand reputation, the quality of the product itself and the testing of authoritative organizations, the evaluation of existing consumers, and the quality of services provided by the manufacturers. .

Product technology innovation is the key link

The design and research and development of new products for doors and windows are closely related. There are empty products with no design and technology, just a vase. They are completely unprotected in terms of quality, but only those products that are not designed by technology are only a rough product. With the recognition and favor of consumers, technology development is also a key link in the transformation of doors and windows. Door and window companies must constantly aim at high technology, high starting point, and high standards to build the company's strategy for the development of science and technology, establish a sound system of technological innovation and mechanisms, not only pay attention to the cultivation of science and technology awareness, attention to the attraction of scientific and technological talent, but also to proceed from reality It regards the R&D of science and technology as the backing, and effectively achieves innovation in development and development in innovation.

The "diversified" development of doors and windows enterprises must take the needs of consumer groups as the starting point, integrate their ideas into products effectively, demonstrate them in a diversified attitude, form a clear identification in the competition, and help themselves establish themselves in fierce competition.