The clothing store is a place that pays special attention to beauty, not only to express the beauty of the clothing, but also to decorate the design of the store to attract customers. As the saying goes, "Shops are faces," which is the basis for customers to determine the image of a store in an instant. Therefore, shop decoration must not be taken lightly. Let me briefly introduce the decoration design skills of the clothing store for everyone.
Clothing store decoration design skills
First, the function of color
1, to help complete the entire concept plan; express the designer's philosophy and style of clothing franchise stores; to make the atmosphere of the entire clothing franchise stores coordinated; on the overall design with integration, sorting to make it consistent.
2, has the function of distinguishing different content and purpose; The color of the commodity depends on its inherent color and the influence of the light source, so the color of the commodity still has a great relationship with lighting.
Second, the role of color
1, the emotional role of hue, different colors will make people have different feelings. The warm colors will produce enthusiasm, brightness, liveliness and other feelings; the cool colors will make people feel serene, quiet, steady, and negative.
2, in terms of color usage habits, some colors have a warm, cheerful atmosphere; some colors are negative and indifferent. These vary according to customs and customs. Therefore, when making a color plan, you should also pay attention and use it.
3, high-bright color that is bright, will appear lively, brisk, with clear characteristics; low lightness of the dark color, it makes a quiet, steady feeling; in the color match, according to the purpose of display to be reasonably used.
4. Purity is the saturation of color, and the difference in purity will cause a plain or gorgeous feeling; low-purity colors will produce a sense of simplicity and elegance; otherwise it will feel gorgeous and warm.
Third, the color matching skills
1. The collocation of colors refers to the organic combination of different colors in order to achieve the unity of the whole product, so that the colors with contrast or inconsistency are united in a basic color tone to achieve the purpose of harmonization. .
2, in the color combination, generally need to consider the following issues: the same color or similar color combination, will produce a good quality, elegant style impression.
3, the combination of complementary colors will form a clear contrast, it is necessary to add other transitional colors, so that the contrast is relatively weak, so that people can accept.
4, in the combination of the same kind of color, in order to make it change, not too rigid, you can add a small amount of complementary color. But to ensure that the overall feeling is not destroyed, so as to enhance the customer's first impression.
5, color combination to reflect the smooth transition of hue, lightness and chroma, in the stability of a certain rhythm and rhythm.
6, when clothing franchise store decoration, to avoid using a variety of colors at the same time; in particular, the main color with no more than three colors is appropriate, so as not to disorganize, destroy the dominant color effect; but also to avoid the use of large areas of high-chroma color, so as not to make Customers feel rejected.
How to design a clothing store?
1, contrast color with. Use cool colors to warm up the color, for example: use red clothes to set off the red clothes; use blue clothes to set off the yellow clothes; when placed on a mattress, do not let the cold and warm colors each occupy 50%, pay attention to the interspersed cold and warm colors.
2, the rational use of "living models." The Purchasing Guide in the store is a live model of the clothing. Which style they will wear will sell which style, which is a good way to reduce inventory.
3, clothing store decoration with the same color. The same color clothes put together will give people a very comfortable feeling, the importance of the use of color in the design of the store knowledge of the same color with the same style, the same length not to put together, so as not to make people feel like a warehouse .
4, time must be in place. Take women's wear as an example: On Mondays, Tuesdays, Wednesdays, and Thursdays, there are usually full-time ladies, so that you can put some stylish, expensive, and unique style clothes in the living area and on the models; Friday afternoon, Saturday, Sunday Most of the people visiting the shops are women who are working, and it is advisable to hang clothes of medium price on the living area and models.
5. Appropriate use of living areas in clothing store renovations. The so-called living area is the area that is easy to see first in the direction of people flow; otherwise, it is the dead area. Put your own style on the live zone, put another style in the dead zone, which can greatly increase sales.
Editor's summary: In the clothing store decoration design , in order to achieve good results, in addition to lighting, decoration, props and other factors, there is a key element is the color. The feeling of color gives a strong feeling, so to fully study and properly use color, you can often win surprises in the sales planning.
Clothing store decoration design
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