Marketing? Before 2000, it was an effort and there was not much technical content. The problem that the sanitary ware factory had to consider at the time was to send it out under the handle and spy on the prices of nearby rivals to see if the price rises more or less. In a frantic atmosphere that exceeds supply, it can be sold by doing it. Ceramics are still burning in the kiln. The doorway is already a dealer who holds long queues with money.
In the second half of 2000, Wrigley requested us to be the first influential VI in the industry. The arrow became the arrow of love, and Wrigley slowly began to find the brand, Faenza and Anwar. All of them are branded and designed, and the results are always tested. In 2002, Heng Jie also found us to do VI, hengjie sublimation into hegii. At the time, I didn't understand that marketing had 4 P or 4 C. I only knew that marketing was done for branding, and branding was done for packaging. Therefore, Ken's introduction of the VI and SI managers for the brand system means that he has a good sense of purpose and has a future.
The Wrigley was successful. We were honored and we had the master's face wherever we went. Heng Jie succeeded, and we also put it in the mouth, three sentences from Heng Jie.
The question is: In the five years of red power, we have created Zhenghe Kaige for the past six years. We only served Wrigley and Hengjie. At other times, what did we do? You guessed it right. We are still trying to marry the other brands. The clothes are just unproductive, or they are less effective. People have been foolish for a long time: Where did we go to become a gold brand? Where did we go? We later learned that Wrigley and Heng Jie succeeded more deeply: the former took the lead in solving the problem of stable mass production of Siamese toilets and distributors. Interest protection issues; the latter's flushing stability, flat channel, cost control, and the recent “Xiejie development and seven relationships†revealed by Mr. Xie Weijun at the Chaozhou Forum.
Just like a singer with confidence, he was about to add a few more concerts. He was suddenly told that the audience was applause enthusiastically. It was not that you sang well, but that the lyrics were well written.
Unfortunately, as a brand management school, “realism†dominated by Wrigley and Hengjie did not continue to be mainstreamed in the industry.
Therefore, the following memories are a bit messy: For a while, the sanitary ware factories in the country have made a lot of “nano†like wolfberry soy beans. For a while, sanitary wares in the country have become water-saving kings. For a while, the nation’s sanitary wares have been brushed together as a whole. One year, they collectively replaced the "Jane European suit," and in the most recent year, they suddenly entered the intelligence. With the seasonal differences, marketing has also become a live decoration, training activities, promotional activities, speculation live - if Mrs. Rowland live today, he will certainly say: marketing ah marketing, how many people flickered in the name of the line.
If you want to sort out and comb, then before 2000, the money will be more silly, and the goods will be sold; from 2000 to 2002, you will have a fresh taste and eat all over the sky; from 2000 to 2005, the decoration tide will begin; 2005-2010, Integrated dissemination and mixed toss.
In 2007, everybody made a false alarm. This time - 2012, is really the legendary doomsday, the real year of the year.
A lot of great brands grow, not because there is nothing unusual in marketing, but in the positioning of products and the value of products. The so-called marketing methods only let the audience know more efficiently. NVC lighting does not do television, do not invite celebrities, only do outdoor, do not delay them from 80 million to 20 billion.
The era of collective revelry has passed. Is it still possible that superstitious marketing can be overwhelming? You don't believe in love, but I don't think it's reliable.
In the past year, after the Clinton election defeated the old Bush, he famously said, "Stupid! The problem lies in the economy!" This means that although Bush’s diplomacy had blossomed and even won the Cold War, the US economy was doing a mess, and the latter only It is a deciding factor in the United States election campaign.
Jobs said: "If you are a carpenter and you are building a beautiful chest of drawers, you will not use plywood behind the cupboard. Even if that face is facing a wall, nobody will ever see it. You know it is there, so Even behind the cabinet, you will use good wood. In order to get a good night's sleep, you will strive to achieve the best in aesthetic and quality from beginning to end."
Is our sanitary company truly committed to making its own "five drawers"? If there is no innovative talent, start with imitation, sincere imitation, will also bring tremendous productivity. When all sorts of masters are scolding you for releasing various kinds of marketing, you have to raise the courage to say to him and to yourself: stupid, the problem lies in the products that entered the advertising and brand design industry 15 years ago, seniors taught me: most Good advertisements are not just for selling steaks, but also for grilling steaks. I listened to this, but unfortunately in the sizzling sound, I forgot that the steak has not yet come.
The results of combing should be taken to stand on the confidence of the industry prospects. In fact, there is no confidence that it is not important. We alarmed again and again that we wouldn’t divert anymore. The ice age will be ahead of us. In some people's eyes, the sun still rises. The industry has reduced from 1,000 "brands" to 100 "brands", and to the last five remaining brands, this is not based on the will of the people. The industry will not die, and the brand will accelerate intensive. The sanitary ware industry will eventually produce its own "Guo Taiming," "Dell," and "Jobs" - all of which are in place.
The brand always follows its own logic.
In the second half of 2000, Wrigley requested us to be the first influential VI in the industry. The arrow became the arrow of love, and Wrigley slowly began to find the brand, Faenza and Anwar. All of them are branded and designed, and the results are always tested. In 2002, Heng Jie also found us to do VI, hengjie sublimation into hegii. At the time, I didn't understand that marketing had 4 P or 4 C. I only knew that marketing was done for branding, and branding was done for packaging. Therefore, Ken's introduction of the VI and SI managers for the brand system means that he has a good sense of purpose and has a future.
The Wrigley was successful. We were honored and we had the master's face wherever we went. Heng Jie succeeded, and we also put it in the mouth, three sentences from Heng Jie.
The question is: In the five years of red power, we have created Zhenghe Kaige for the past six years. We only served Wrigley and Hengjie. At other times, what did we do? You guessed it right. We are still trying to marry the other brands. The clothes are just unproductive, or they are less effective. People have been foolish for a long time: Where did we go to become a gold brand? Where did we go? We later learned that Wrigley and Heng Jie succeeded more deeply: the former took the lead in solving the problem of stable mass production of Siamese toilets and distributors. Interest protection issues; the latter's flushing stability, flat channel, cost control, and the recent “Xiejie development and seven relationships†revealed by Mr. Xie Weijun at the Chaozhou Forum.
Just like a singer with confidence, he was about to add a few more concerts. He was suddenly told that the audience was applause enthusiastically. It was not that you sang well, but that the lyrics were well written.
Unfortunately, as a brand management school, “realism†dominated by Wrigley and Hengjie did not continue to be mainstreamed in the industry.
Therefore, the following memories are a bit messy: For a while, the sanitary ware factories in the country have made a lot of “nano†like wolfberry soy beans. For a while, sanitary wares in the country have become water-saving kings. For a while, the nation’s sanitary wares have been brushed together as a whole. One year, they collectively replaced the "Jane European suit," and in the most recent year, they suddenly entered the intelligence. With the seasonal differences, marketing has also become a live decoration, training activities, promotional activities, speculation live - if Mrs. Rowland live today, he will certainly say: marketing ah marketing, how many people flickered in the name of the line.
If you want to sort out and comb, then before 2000, the money will be more silly, and the goods will be sold; from 2000 to 2002, you will have a fresh taste and eat all over the sky; from 2000 to 2005, the decoration tide will begin; 2005-2010, Integrated dissemination and mixed toss.
In 2007, everybody made a false alarm. This time - 2012, is really the legendary doomsday, the real year of the year.
A lot of great brands grow, not because there is nothing unusual in marketing, but in the positioning of products and the value of products. The so-called marketing methods only let the audience know more efficiently. NVC lighting does not do television, do not invite celebrities, only do outdoor, do not delay them from 80 million to 20 billion.
The era of collective revelry has passed. Is it still possible that superstitious marketing can be overwhelming? You don't believe in love, but I don't think it's reliable.
In the past year, after the Clinton election defeated the old Bush, he famously said, "Stupid! The problem lies in the economy!" This means that although Bush’s diplomacy had blossomed and even won the Cold War, the US economy was doing a mess, and the latter only It is a deciding factor in the United States election campaign.
Jobs said: "If you are a carpenter and you are building a beautiful chest of drawers, you will not use plywood behind the cupboard. Even if that face is facing a wall, nobody will ever see it. You know it is there, so Even behind the cabinet, you will use good wood. In order to get a good night's sleep, you will strive to achieve the best in aesthetic and quality from beginning to end."
Is our sanitary company truly committed to making its own "five drawers"? If there is no innovative talent, start with imitation, sincere imitation, will also bring tremendous productivity. When all sorts of masters are scolding you for releasing various kinds of marketing, you have to raise the courage to say to him and to yourself: stupid, the problem lies in the products that entered the advertising and brand design industry 15 years ago, seniors taught me: most Good advertisements are not just for selling steaks, but also for grilling steaks. I listened to this, but unfortunately in the sizzling sound, I forgot that the steak has not yet come.
The results of combing should be taken to stand on the confidence of the industry prospects. In fact, there is no confidence that it is not important. We alarmed again and again that we wouldn’t divert anymore. The ice age will be ahead of us. In some people's eyes, the sun still rises. The industry has reduced from 1,000 "brands" to 100 "brands", and to the last five remaining brands, this is not based on the will of the people. The industry will not die, and the brand will accelerate intensive. The sanitary ware industry will eventually produce its own "Guo Taiming," "Dell," and "Jobs" - all of which are in place.
The brand always follows its own logic.
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