Although the discount is "powerful" and "set meal", it may not be really delicious
According to industry insiders, after the end of the off-season decoration season, the number of owners who will renovate after the spring will increase, and the furniture will also be in the peak sales season, which is the time when the rigid demand is strongest, so businesses are "powerful" promotions, various Promotional gimmicks are widely used.
In the upsurge of various furniture discounts, the most popular is the "set meal". For example, a bedroom furniture package, more than 8,000 yuan, you can buy a bedroom five-piece set with an original price of about 15,000 yuan, including a double bed worth 5,200 yuan, a group of four-door wardrobes worth 6,115 yuan, and two worth 590 yuan The bedside cabinet and a TV cabinet worth 2280 yuan, calculated, is equivalent to a 15% discount on all products. If you don't "eat" these dishes specified by the merchant, but mix them yourself, the discount you can enjoy can never be as big as a 50% discount. Comparing the two, it is difficult for such a “furniture package†to keep consumers tempted, especially when some branded furniture also launches similar furniture packages. However, the "set meal" may not be really delicious. In many cases, this "set meal" is not so "delicious".
Trap 1: useless
The most common furniture packages are "bedroom furniture package", "living room furniture package", "dining furniture package" and so on. The main feature of this type of package is to specify the number of furniture in the package, usually five pieces. Buying such a package series can generally get more discounts than buying furniture alone, and the price is naturally lower.
It seems that such a package "packs" all the furniture needed for the bedroom to the lowest price, but some netizens are quite worried. A netizen Ms. Qin ’s bedroom is not particularly large. Basically, a bed is slightly crowded By the way, putting a bedside table and chest of drawers is almost full, and the wardrobe can't be put in at all. Moreover, a cloakroom was specially made during the decoration. There is no need for a wardrobe in the bedroom. However, if you buy a double bed, the price is 5200 yuan, the price of two bedside tables is 1180 yuan, plus a cabinet of about 2,000 yuan with pieces of items, the total will be more than 8,000 yuan, even if the discount is cheaper One thousand eight hundred dollars, it is better to spend 8,000 yuan to buy the "five-piece bedroom furniture" value. It's just that there is really nowhere to put the wardrobe in the package. When the discount "package" and the need for self-existence, do you want to pick this cheap?
In this regard, some industry insiders pointed out that such low-cost packages generally exist, such as "14299 yuan can be purchased in 19 pieces", etc., such low-cost packages win by quantity, on the one hand, they attract consumers with a large number, On the other hand, the cost is flattened by the large output, that is to say, the low cost brought by standardization and large output is the core of this type of package, and the number of products specified in the package is a means to achieve mass production, which is why The reason why the package is lower than the single purchase discount.
Of course, for consumers, it is a good thing to spend less money on more things, but the limited space in the home may not be enough for every piece of furniture. If it is not only useless to buy, it also takes up space. Cheap can be carefully "picked up". Just like Ms. Qin, she finally decided to give up the "package", she said: "I always feel that I can buy a large wardrobe that would sell more than 6,000 yuan for more than 1,000 yuan, but think about it, but you do n’t need to buy it. In fact, it is even a waste, it is better to save 1,000 yuan directly. "
Trap 2: One piece is split into two pieces and sold
Some "furniture packages" take the form of specified styles. There are two specific cases. One is to combine a part of product A with a part of product B to form a set meal. Take the "Furniture Package" launched by a certain furniture as an example, the package specifies a certain type of bed head and another type of bed frame and is equipped with a specified bedside table. In addition, the plates used in the "Furniture Package" are all domestic boards, so Colors are also limited. Regarding this kind of "furniture package", netizen Ms. Wang said that her biggest doubt is why different parts of different products should be used to reassemble into a package. The sales staff of the brand said that the "furniture package" sells "cheap", so the furniture will definitely not use imported plates, and the color of domestic plates is relatively single, so the color of the furniture is very limited; as for why different furniture The combination of different parts is mainly for the sake of cheapness, because the furniture of different shapes has a different amount of plates, accessories, design costs and labor costs. Simply put, the bed frame with a box and the box without the box using the same plate The cost of the bed frame is different. Therefore, consumers who purchase such packages should give up on the function of furniture products.
The other case is to split a product into two parts and sell it. It is said that it is a combination package. In fact, it is originally a product. For example, a dressing table is split into a dressing table and a mirror, and the number of packages becomes two.
Trap 3: The main product can be chosen arbitrarily.
Some brands specializing in certain types of furniture will match the furniture they sell with products that they do not sell, and combine them into "furniture packages" for sale. For example, the "Furniture Package" launched by the sofa brand allows consumers to choose any of their sofas and coffee tables, but the dining tables, chairs and floor cabinets that match them are unique and have no choice.
In this regard, the brand sales staff said that because the brand specializes in sofas, other furniture is only used as a match, so the selectivity is relatively low. However, because of this, the matching furniture provided by the brand is more inclusive in style and style, and it is easier to match with other furniture and interior decoration purchased by consumers. However, because there is only one or only a few, so Size is the biggest problem. It is recommended that consumers pay more attention to whether the matching furniture meets the layout requirements in the home.
One problem that should be noted for this type of package is that the price of the package is not fixed. Since the main product can be selected arbitrarily, the actual price of this type of package is not fixed, depending on the consumer ’s choice, and the lowest price is often advertised. When consumers choose other products, Whether the price is discounted or not, how many discounts are discounted is vague.
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