Abstract I. 3D glass cover mobile phone application status Review 2016 mobile phone market popular words, 3D glass should be an indispensable vocabulary. Speaking of the 3D glass cover (including the front and back covers), everyone may have the impression that the yield is too low, but
I. 3D glass cover mobile phone application status Review 2016 mobile phone market hot words, 3D glass should be an indispensable vocabulary. Speaking of 3D glass cover (including front and back cover), everyone may have the impression that the yield is too low, but from the perspective of terminal applications, many mobile phones are equipped with 3D glass cover, newly released in 2016. The statistics of 3D glass cover mobile phones are shown in the table below. 
Since 2014, Samsung launched the GALAXY Note Edge of the single-sided OLED on the right side of the fuselage. It is the first brave attempt of Samsung flexible AMOLED in the mobile phone field. Although it is affected by various factors such as the yield of the cover plate and the price of the product, it still Achieved a good sales of more than 1 million units in three months. In order to maintain this good situation, Samsung launched the dual OLEDGALAXY S6 Edge in April of the following year, GALAXY S6 Edge+ was launched in August, GALAXY S6 Edge+ sold more than 7 million units in four months, and GALAXY S6 Edge sold more fiercely. The monthly sales volume is nearly 20 million, and the average monthly sales volume exceeds 2 million. In the strong market response, domestic and foreign brands have launched 3D glass cover mobile phones. In 2016, the models with 3D glass front cover increased explosively to 11.
From the perspective of listing price, the 3D glass cover mobile phone is positioned in the middle and high-end market, and the price covers 1999-8999 yuan, mainly concentrated between 4000-5000 yuan. In March 2016, Vivo released the first model Xplay5 in China that uses 3D glass cover. The Xplay6 released in November follows the design of 3D glass. Cool Front Pro2 is the second model in China to adopt 3D glass cover. It is worth mentioning that the front cover of Cool Front Pro2 is made of 3D glass. The price of this phone is not large due to the curvature of the front cover. Abnormal "grounding gas", only for 1999 yuan. Huawei Mate Porsche Edition, Jinli M2017 crocodile skin private customized version adopts a differentiated competition strategy, with a high price of 8999, 16999 yuan into the high-end market.
At present, there are seven brands of 3D glass cover mobile phones, including Samsung, Huawei and vivo, among which there are five domestic brands. Compared with other domestic brands, vivo seems to be more optimistic about the 3D market. With its good cooperation with Samsung, it has also become the first terminal brand in China to use 3D cover. Huawei is limited by the supply of upstream raw materials. It released the 3D glass cover mobile phone in November. However, from other perspectives, Huawei is currently the domestic brand with the largest number of 3D glass cover models, and the 3D glass cover has also become The characteristics of high-end differentiated products are enough to see that Huawei is also more recognized in the 3D market.
From the advantage of the back cover material, the back cover of the mobile phone has become an important field of erosion of the 3D glass cover. First of all, the current 3D glass back cover application is not much, it is an attempt to crack the aesthetic fatigue of consumers. The iPhone 4, which is considered classic by many people, uses a double-sided glass cover, while a mobile phone with a front and rear 3D glass cover is more like a classic upgrade. Second, the glass back cover supports wireless fast charging. Finally, the 5G era communication signal is complex, and the glass back cover is more advantageous than the metal back cover. In this case, more and more terminal brands are beginning to adopt 3D glass back covers.
Rising Sun Data believes that 2017 3D glass cover will become one of the tools for smartphone differentiation, and the demand for 3D glass back cover will usher in an explosive period. First of all, it can be confirmed that in 2017, 3D mobile phones will become a competitive selling point for smartphone differentiation. The flagship models of several major brand manufacturers will gradually adopt flexible OLED screens, which will bring certain 3D glass cover demand. . Therefore, in 2017, the market will have a relatively stable demand for the front 3D glass cover, mainly from the matching demand of OLED flexible screen mobile phones. However, due to the capacity of flexible OLEDs, the demand for 3D glass front cover is still limited to the niche market, and the demand is growing steadily. Secondly, the application of the smart phone terminal to the 3D glass back cover will usher in explosive growth. Due to the difference in appearance and the popularity of wireless charging, the 3D glass back cover will gradually replace the metal back cover as the choice of mainstream smartphone brands. In 2017, the new Apple iPhone 8 model will be equipped with a 3D glass back cover, and the 3D glass back cover will become the mainstream of the 3D glass cover. Apple's mobile phone is still the vane of the entire mobile phone industry. The application of the 3D glass cover for Apple's mobile phone is crucial to the development of the entire glass cover industry. Apple's mobile phone uses a 3D glass back cover, so the application trend of the 3D cover is confirmed. In other words, the demand for the 3D cover industry will break out in 2017.
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