2013 domestic hardware market development trend analysis

In recent years, the rapid development of China's hardware industry, China's hardware industry's circulation pattern is undergoing profound and drastic changes. In recent years and in the near future, it should be mainly in circulation and terminal channels. Running in a state of mutual intersection, the hardware market consists of a traditional hardware street, a hardware and electromechanical city, and now a professional market combining exhibition and trade, and the hardware market has emerged a fast and professional development route.

First, the scale of China's daily hardware industry has entered the world. China has established 14 technological development centers including zippers, electric shavers, stainless steel vessels, iron pans, blades and bicycle locks, and 16 product centers such as pressure cookers, electric shavers, and lighters.

The vast majority of these centers have now developed into the vanguard of the industry, and some have become the vanguard of the world and have achieved good economic returns.

China has gradually become a major metal processing country and a major exporter. China has become one of the world's largest hardware manufacturers, with a vast market and consumer potential.

At least 70% of the former Chinese hardware industry is a private enterprise, which is the main force for the development of the Chinese hardware industry.

In the international hardware market, developed countries in Europe and the United States have shifted their universal products to developing countries due to the rapid development of production technology and rising labor costs. They only produce high value-added products, while China has a strong market potential. Developed a major exporter of metal processing.

Second, diversification has a huge advantage in the trade, circulation, exports and other wholesale markets, the production of hardware products has prospered the market, the market's prosperity has stimulated the production of products, and formed the interaction between production and market circulation. The construction of hardware and electromechanical specialized markets throughout the country has basically formed a reasonable match between producing area type and circulation type, large scale and small and medium sized, comprehensive type and single type, and complement each other. The overall layout of the hardware market specialized market in the country is rational, the operating variety is complete, and the logistics circulation is smooth. pattern.

Third, centralized regionalization. China's hardware tools market is mainly distributed in Zhejiang, Jiangsu, Shanghai, Guangdong and Shandong, among which Zhejiang and Guangdong are the most prominent. East has known as "China Hardware First City" of the Shanghai Hardware & Electrical Trade City; West has to assemble the Wannian Hardware and Electrical Products Market and other large markets, "Chengdu Jinfu Hardware and Electrical City"; South has a famous Guangdong Guangfo Hardware & Electrical City; There is a "China Hardware City" in Beijing that is under construction; there is a "Yuhua Hardware & Electrical City" in Changsha.

In addition, other large-scale hardware and electromechanical markets include: “East China Hardware and Electromechanical City” of Jiangsu Jiangyan, “Huazhong Hardware & Electromechanical City” being prepared for construction in Wuhan, Hubei Province, “Tianhe Hardware and Electromechanical City” of Shenyang, Dalian has been built and Dalian Hardware & Electromechanical City started operations, Nanning Hardware & Electromechanical City for ASEAN, and Quanzhou Hardware & Electromechanical City for Taiwan.

Fourth, modernization First, production enterprises have extended their scope of circulation. The new market trend of China's hardware industry is becoming more and more obvious. The rise of new channels has not only caused hardware manufacturers to face major issues such as re-positioning of traditional agents, distributors, and reconstructing cooperative relationships, but also has caused companies to face increasing challenges. The danger of falling next to market control.

Second, the store has become an important development direction. The store has indeed great success. Huitailong relied on the franchise system from an unknown brand to the current industry-renowned brand.

Third, e-commerce has become the mainstream of future development. The influence of e-commerce on the hardware traditional channels is increasing, and most hardware cities are beginning to seek to combine online e-commerce with the offline hardware market.